13 May 2016

Week 2016 05 17

American Economic Review, 106(5):

Copyright Infringement in the Market for Digital Images
-Hong Luo and Julie Holland Mortimer [Publisher] [Google Scholar]

Cornell Hospitality Quarterly, 57(2):

What's in a Word' Building Program Loyalty through Social Media Communication
-Carola Raab, Orie Berezan, Anjala S. Krishen, and Sarah Tanford [Publisher] [Google Scholar]

Journal of Marketing, 80(3):

Brand Buzz in the Echoverse
-Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde [Publisher] [Google Scholar]

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
-Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer [Publisher] [Google Scholar]




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