American Economic Review, 106(5):
Copyright Infringement in the Market for Digital Images
-Hong Luo and Julie Holland Mortimer [Publisher] [Google Scholar]
Cornell Hospitality Quarterly, 57(2):
What's in a Word' Building Program Loyalty through Social Media Communication
-Carola Raab, Orie Berezan, Anjala S. Krishen, and Sarah Tanford [Publisher] [Google Scholar]
Journal of Marketing, 80(3):
Brand Buzz in the Echoverse
-Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde [Publisher] [Google Scholar]
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
-Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer [Publisher] [Google Scholar]
No comments:
Post a Comment