Industrial Marketing Management, 54:
Special section on Social media and social networking in industrial marketing,
-Guest Edited by: William Yu Chung Wang & David Pauleen [Publisher] [Google Scholar]
Journal of Marketing Management, 32(5/6):
Special Issue: Customer Engagement
-Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie [Publisher] [Google Scholar]
Journal of Marketing Research, 53(2):
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
-Abhishek Borah and Gerard J. Tellis [Publisher] [Google Scholar]
Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions
-Andrew M. Baker, Naveen Donthu, and V. Kumar [Publisher] [Google Scholar]
Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?
-Scott A. Thompson, Molan Kim, and Keith Marion Smith [Publisher] [Google Scholar]
Journal of Service Research, 19(2):
Service Recovery via Social Media: The Social Influence Effects of Virtual Presence
-Tobias Schaefers and Julia Schamari [Publisher] [Google Scholar]
Management Science, 62(4):
Online Shopping Intermediaries: The Strategic Design of Search Environments
-Anthony Dukes, Lin Liu [Publisher] [Google Scholar]
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