Journal of Business Research, 69(7):
How mobile payment influences the overall store price image
-Tomas Falk, Werner H. Kunz, Jeroen J.L. Schepers, Alexander J. Mrozek [Publisher] [Google Scholar]
Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
-Stefanie Paluch, Nancy V. Wünderlich [Publisher] [Google Scholar]
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
-Paul E. Ketelaar, Loes Janssen, Maurice Vergeer, Eva A. van Reijmersdal, Rik Crutzen, Jonathan van ‘t Riet [Publisher] [Google Scholar]
Journal of Interactive Marketing, 34:
Special Issue on Mobile Marketing
-Edited by Venkatesh Shankr [Publisher]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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