Week 2016 12 13

International Journal of Research in Marketing, 33(4):

The impact of brand familiarity on online and offline media synergy
-Koen Pauwels, Ceren Demirci, Gokhan Yildirim, Shuba Srinivasan [Publisher] [Google Scholar]

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
-Andrew T. Stephen, Donald R. Lehmann [Publisher] [Google Scholar]

Journal of Retailing, 92(4):

An Empirical Investigation of Online Gray Markets
-Kexin Zhao, Xia Zhao, Jing Deng [Publisher] [Google Scholar]

A Model for Inferring Market Preferences from Online Retail Product Information Matrices
-Timothy J. Gilbride, Imran S. Currim, Ofer Mintz, S. Siddarth [Publisher] [Google Scholar]

E-Service Quality: Development of a Hierarchical Model
-Markus Blut [Publisher] [Google Scholar]