31 October 2016

Week 2016 11 01

Journal of Business & Industrial Marketing, 31(8):

Businesses and mobile social media capability
-Elvira Bolat , Kaouther Kooli , Len Tiu Wright [Publisher] [Google Scholar]

Journal of Marketing, 80(6):

Marketing Analytics for Data-Rich Environments
-Michel Wedel and P.K. Kannan
[Article Snapshot] [Full Article] [Google Scholar]

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
-Rajeev Batra and Kevin Lane Keller
[Article Snapshot] [Full Article] [Google Scholar]

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
-Cait Lamberton and Andrew T. Stephen
[Article Snapshot] [Full Article] [Google Scholar]

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