Journal of Advertising, 44(4):
Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads
-Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck & Michelle Gross [Publisher] [Google Scholar]
Technovation, 45/46:
Research orientation and agglomeration: Can every region become a Silicon Valley?
-Ward Ooms, Claudia Werker, Marjolein C.J. Caniëls, Herman van den Bosch [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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