Week 2023 05 09

International Journal of Advertising, 42(4)

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
--Su Jung Kim, Mi Hyun Lee, Juwon Hong & Sungho Park [Publisher] [Google Scholar]

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation
--Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick [Publisher] [Google Scholar]

Journal of Advertising, 52(3)

Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
--Iman Ahmadi, Adrian Waltenrath & Christian Janze [Publisher] [Google Scholar]

Week 2023 05 02

Journal of Marketing Research, 60(3)

Phone and Self: How Smartphone Use Increases Preference for Uniqueness
--Camilla Eunyoung Song and Aner Sela [Publisher] [Google Scholar]

Intransitivity of Consumer Preferences for Privacy
--Geoff Tomaino, Klaus Wertenbroch, and Daniel J. Walters [Publisher] [Google Scholar]

Psychology & Marketing, 40(6)

Relationship (breakup) reminders drive online advertising effectiveness
--Ser Zian Tan, Argho Bandyopadhyay, Felix Septianto [Publisher] [Google Scholar]

The more the better? The negative effect of disseminators' donations in online donation
--Guowei Zhu, Jinfeng Lu, Li Zhou, Yingyu Luo [Publisher] [Google Scholar]

What is it like to be idle versus busy for a service machine?
--Magnus Söderlund [Publisher] [Google Scholar]

Week 2023 04 25

Marketing Science, 42(2)

Discriminatory Trade Promotions in Consumer Search Markets
--Maarten Janssen and Edona Reshidi [Publisher] [Google Scholar]

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
--Bo Zhou and Tianxin Zou [Publisher] [Google Scholar]

Browse or Experience
--Z. Eddie Ning and J. Miguel Villas-Boas [Publisher] [Google Scholar]

Platform Search Design: The Roles of Precision and Price
--Zemin Zhong (Zachary) [Publisher] [Google Scholar]

A Multiarmed Bandit Approach for House Ads Recommendations
--Nicolás Aramayo, Mario Schiappacasse and Marcel Goic [Publisher] [Google Scholar]

Search, Showrooming, and Retailer Variety
--Heski Bar-Isaac and Sandro Shelegia [Publisher] [Google Scholar]

Management Science, 69(4)

Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
--Zelin Zhang, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier [Publisher] [Google Scholar]

Estimating Effects of Incentive Contracts in Online Labor Platforms
--Nur Kaynar and Auyon Siddiq [Publisher] [Google Scholar]

Online Assortment Optimization for Two-Sided Matching Platforms
--Ali Aouad and Daniela Saban [Publisher] [Google Scholar]

Week 2023 04 18

Journal of the Academy of Marketing Science, 51(3)

From tablet to table: How augmented reality influences food desirability
--William Fritz, Rhonda Hadi, Andrew Stephen [Publisher] [Google Scholar]

Examining post-purchase consumer responses to product automation
--Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian [Publisher] [Google Scholar]

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
--Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng [Publisher] [Google Scholar]

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
--Kirk Kristofferson, Lea Dunn [Publisher] [Google Scholar]

Journal of Service Management, 34(3)

Frontline employee expectations on working with physical robots in retailing
--Kim Willems, Nanouk Verhulst, Laurens De Gauquier, Malaika Brengman [Publisher] [Google Scholar]

Piloting personalization research through data-rich environments: a literature review and future research agenda
--Khalid Mehmood, Katrien Verleye, Arne De Keyser, Bart Larivière [Publisher] [Google Scholar]

Value creation and cost reduction in health care – outcomes of online participation by health-care professionals
--Jens Hogreve, Andrea Beierlein [Publisher] [Google Scholar]

Empathetic creativity for frontline employees in the age of service robots: conceptualization and scale development
--Khoa The Do, Huy Gip, Priyanko Guchait, Chen-Ya Wang, Eliane Sam Baaklini [Publisher] [Google Scholar]

Week 2023 04 04

International Journal of Advertising, 42(3)

When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
--Soontae An & Sieun Ha [Publisher] [Google Scholar]

Journal of Marketing, 87(3)

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
--Simone Wies, Alexander Bleier, and Alexander Edeling [Publisher] [Google Scholar]

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
--Georgia Liadeli, Francesca Sotgiu, and Peeter W.J. Verlegh [Publisher] [Google Scholar]

Journal of Service Research, 26(2)

Ambient Temperature in Online Service Environments
--Ulrich R. Orth, Nathalie Spielmann, and Caroline Meyer [Publisher] [Google Scholar]

Corporate Digital Responsibility in Service Firms and Their Ecosystems
--Jochen Wirtz, Werner H. Kunz, Nicole Hartley, and James Tarbit [Publisher] [Google Scholar]

Modular Service Design of Information Technology-Enabled Services
--Tuure Tuunanen, Markus Salo, and Feng Li [Publisher] [Google Scholar]

Week 2023 03 28

Journal of Consumer Psychology, 33(2)

How to overcome algorithm aversion: Learning from mistakes
--Taly Reich, Alex Kaju, Sam J. Maglio [Publisher] [Google Scholar]

Robots or humans for disaster response? Impact on consumer prosociality and possible explanations
--Fangyuan Chen, Szu-chi Huang [Publisher] [Google Scholar]

Journal of Retailing, 99(1)

Multichannel customer purchase behavior and long tail effects in the fashion goods market
--Brian Ratchford, Gonca Soysal, Alejandro Zentner [Publisher] [Google Scholar]

Marketing Letters, 34(1)

A lure or a turn-off: social media reactions to business model innovation announcements
--Melanie Bowen, Xiaohan Hannah Wen, Shinhye Kim [Publisher] [Google Scholar]

The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
--Johannes D. Hattula, Walter Herzog, Ravi Dhar [Publisher] [Google Scholar]

Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
--Kun Zhou, Jun Ye, Xiao-xiao Liu [Publisher] [Google Scholar]

'Dark patterns' in online services: a motivating study and agenda for future research
--Julian Runge, Daniel Wentzel, Ji Young Huh, Allison Chaney [Publisher] [Google Scholar]

Week 2023 03 21

International Journal of Research in Marketing, 40(1)

Blockchain meets marketing: Opportunities, threats, and avenues for future research
--Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu [Publisher] [Google Scholar]

Designing Distributed Ledger technologies, like Blockchain, for advertising markets
--Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur [Publisher] [Google Scholar]

Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
--Z. John Zhang [Publisher] [Google Scholar]

How can non-fungible tokens bring value to brands
--Anatoli Colicev [Publisher] [Google Scholar]

Blockchain technology for creative industries: Current state and research opportunities
--Nikhil Malik, Yanhao "Max" Wei, Gil Appel, Lan Luo [Publisher] [Google Scholar]

What blockchain can and can’t do: Applications to marketing and privacy
--Alex Marthews, Catherine Tucker [Publisher] [Google Scholar]

Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
--Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana [Publisher] [Google Scholar]

More than a Feeling: Accuracy and Application of Sentiment Analysis
--Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp [Publisher] [Google Scholar]

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
--Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding [Publisher] [Google Scholar]

Consistency and commonality in advertising content: Helping or Hurting?
--Maren Becker, Maarten J. Gijsenberg [Publisher] [Google Scholar]

Immediate and enduring effects of digital badges on online content consumption and generation
--Shijie Lu, Ying Xie, Xingyu Chen [Publisher] [Google Scholar]

Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
--Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann [Publisher] [Google Scholar]

Investigating the effect of status changes in review platforms
--Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera [Publisher] [Google Scholar]

Journal of Advertising, 52(2)

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
--Felix Septianto, Widya Paramita & Sheng Ye [Publisher] [Google Scholar]

Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems
--Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak & Jaideep Srivastava [Publisher] [Google Scholar]

Journal of Business Ethics, 183(3)

Are Algorithmic Decisions Legitimate? The Effect of Process and Outcomes on Perceptions of Legitimacy of AI Decisions
--Kirsten Martin, Ari Waldman [Publisher] [Google Scholar]

Management Science, 60(3)

Personalized Pricing and Distribution Strategies
--Bruno Jullien, Markus Reisinger, and Patrick Rey [Publisher] [Google Scholar]