Journal of Advertising, 51(4)
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales
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Interactive Ad Avoidance on Mobile Phones
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Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study
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That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content
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Mobile Technology and Advertising: Moving the Research Agenda Forward
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Journal of Marketing, 86(5)
Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Cars Save Lives' Campaign
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Measuring the Real-Time Stock Market Impact of Firm-Generated Content
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Fields of Gold: Scraping Web Data for Marketing Insights
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Psychology & Marketing, 39(9)
Toward advancing theory on creativity in marketing and artificial intelligence
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Meme marketing: How can marketers drive better engagement using viral memes?
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The effect of anthropomorphized technology failure on the desire to connect with others
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Older adults' decisions on smart home systems: Better put an age tag on it!
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Temporary or permanent social media post? The impact of product type
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Digital technologies and privacy: State of the art and research directions
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The impact of fear on the effectiveness of customer empowerment-messages in online retailing
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