Decision Sciences, 46(5):
Push or Pull? Design of Content Delivery Systems
-Hong Guo, Sean Marston and Yuwen Chen [Publisher] [Google Scholar]
Management Science, 61(10):
On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis
-Youngsoo Kim and Ramayya Krishnan [Publisher] [Google Scholar]
Quantitative Marketing and Economics, 13(3):
http://link.springer.com/journal/11129/13/3
Consumer mending and online retailer fit-uncertainty mitigating strategies
-Zheyin (Jane) Gu & Giri K. Tayi
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