27 September 2020

Week 2020 09 29

Journal of the Academy of Marketing Science, 48(6): 

Consumer arrogance and word-of-mouth
--Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult & Richard Spreng [Publisher] [Google Scholar]

Customer engagement in social media: a framework and meta-analysis
--Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio & Barry J. Babin [Publisher] [Google Scholar]

20 September 2020

Week 2020 09 22

Journal of Marketing Research, 57(5):

The Polarity of Online Reviews: Prevalence, Drivers and Implications
--Verena Schoenmueller, Oded Netzer, Florian Stahl [Publisher] [Google Scholar]

Consumer Search and Filtering on Online Retail Platforms
--Baojun Jiang, Tianxin Zou [Publisher] [Google Scholar]

Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
--Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger, and Marcus Schoegel [Publisher] [Google Scholar]

Journal of Retailing, 96(3):

Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions
--Anne L. Roggeveen, Raj Sethuraman [Publisher] [Google Scholar]

Identifying omnichannel deal prone segments, their antecedents, and their consequences
--Sara Valentini, Scott A. Neslin, Elisa Montaguti [Publisher] [Google Scholar]

Automated Product Recommendations with Preference-Based Explanations
--André Marchand, Paul Marx [Publisher] [Google Scholar]

Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores
--Nicole J. Hess, Corinne M. Kelley, Maura L. Scott, Martin Mende, Jan H. Schumann [Publisher] [Google Scholar]

13 September 2020

Week 2020 09 15

Management Science, 66(9):

Competitive Personalized Pricing
--Zhijun Chen, Chongwoo Choe, and Noriaki Matsushima [Publisher] [Google Scholar]

Steering in Online Markets: The Role of Platform Incentives and Credibility
--Moshe A. Barach, Joseph M. Golden, and John J. Horton [Publisher] [Google Scholar]

Customer Supercharging in Experience-Centric Channels
--David R. Bell, Santiago Gallino, and Antonio Moreno [Publisher] [Google Scholar]

Owning, Using, and Renting: Some Simple Economics of the “Sharing Economy”
--Apostolos Filippas, John J. Horton, and Richard J. Zeckhauser [Publisher] [Google Scholar]

07 September 2020

Week 8 Sep 2020

Long Range Planning, 53(4)

The evolution of platform business models: Exploring competitive battles in the world of platforms
--Yang Zhao, Stephan von Delft, Anna Morgan-Thomas, Trevor Buck [Publisher] [Google Scholar]