Week 2019 05 28

Journal of Business Research, 100:

An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice
-D. Eric Boyd, Bernadett Koles [Publisher] [Google Scholar]

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
-Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, Harmen Oppewal [Publisher] [Google Scholar]

With or without you? Interaction and immersion in a virtual reality experience
-Sarah Hudson, Sheila Matson-Barkat, Nico Pallamin, Guillaume Jegou [Publisher] [Google Scholar]

Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
-Christofer Laurell, Christian Sandström, Adam Berthold, Daniel Larsson [Publisher] [Google Scholar]

The influence of virtual reality in e-commerce
-Jesus Martínez-Navarro, Enrique Bigné, Jaime Guixeres, Mariano Alcañiz, Carmen Torrecilla [Publisher] [Google Scholar]

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
-Kirsten Cowan, Seth Ketron [Publisher] [Google Scholar]

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
-Ye Wang, Huan Chen [Publisher] [Google Scholar]

The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware Kerry T. Manis, Danny Choi
Understanding the use of Virtual Reality in Marketing: A text mining-based review
-Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro, Padma Panchapakesan [Publisher] [Google Scholar]

Reflections of the extended self: Visual self-representation in avatar-mediated environments
-Paul R. Messinger, Xin Ge, Kristen Smirnov, Eleni Stroulia, Kelly Lyons [Publisher] [Google Scholar]

The impact of virtual, augmented and mixed reality technologies on the customer experience
-Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús [Publisher] [Google Scholar]

“Too true to be good?” when virtual reality decreases interest in actual reality
-Xiaoyan Deng, H. Rao Unnava, Hyojin Lee [Publisher] [Google Scholar]

The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
-Maria Kandaurova, Seung Hwan (Mark) Lee [Publisher] [Google Scholar]

“I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations
-Mark Yi-Cheon Yim, Sun-Young Park [Publisher] [Google Scholar]

Virtual reality and its impact on B2B marketing: A value-in-use perspective
-D. Eric Boyd, Bernadett Koles [Publisher] [Google Scholar]

When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
-Han-fen Hu, Anjala S. Krishen [Publisher] [Google Scholar]

Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
-Scott W. Davis, Csilla Horváth, Anaïs Gretry, Nina Belei [Publisher] [Google Scholar]

A multidimensional scale for measuring online brand community social capital (OBCSC)
-Stephanie Meek, Maria Ryan, Claire Lambert, Madeleine Ogilvie [Publisher] [Google Scholar]

The impact of the mere presence of social media share icons on product interest and valuation
-Claudia Townsend, David T. Neal, Carter Morgan [Publisher] [Google Scholar]

Week 2019 05 21

Journal of Advertising, 48(1)

A Decade of Online Advertising Research: What We Learned and What We Need to Know
-Yuping Liu-Thompkins [Publisher] [Google Scholar]

Brand Communication in Social Media: A Research Agenda | Open Access
-Hilde A.M. Voorveld [Publisher] [Google Scholar]

Advertising in a Media Multitasking Era: Considerations and Future Directions
-Brittany R.L. Duff & Claire M. Segijn [Publisher] [Google Scholar]

Journal of Interactive Marketing, 46:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/46/

Management Science, 65(5):

Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives
-Harish Guda and Upender Subramanian [Publisher] [Google Scholar]

Saving Patient Ryan — Can Advanced Electronic Medical Records Make Patient Care Safer?
-Muhammad Zia Hydari, Rahul Telang, and William M. Marella [Publisher] [Google Scholar]

A Dynamic Clustering Approach to Data-Driven Assortment Personalization
-Fernando Bernstein, Sajad Modaresi, and Denis Sauré [Publisher] [Google Scholar]

Referral Priority Program: Leveraging Social Ties via Operational Incentives
-Luyi Yang and Laurens Debo [Publisher] [Google Scholar]

An Analysis of Search and Authentication Strategies for Online Matching Platforms
-Amit Basu, Sreekumar Bhaskaran, and Rajiv Mukherjee [Publisher] [Google Scholar]

Week 2019 05 14

Journal of Marketing Research, 56(3):

Climb or Jump: Status-Based Seeding in User-Generated Content Networks
-Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl [Publisher] [Google Scholar]

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
-Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam [Publisher] [Google Scholar]

Optimal Design of Free Samples for Digital Products and Services
-Hongshuang (Alice) Li, Sanjay Jain, and P.K. Kannan [Publisher] [Google Scholar]

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
-Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil [Publisher] [Google Scholar]

Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
-Hengchen Dai and Dennis J. Zhang [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 17(2):

Firms’ reactions to public information on business practices: The case of search advertising
-Justin M. Rao & Andrey Simonov [Publisher] [Google Scholar]

Week 2019 05 07

Psychology & Marketing, 36(6):

Developing effective social media messages: Insights from an exploratory study of industry experts
-Sarhang Majid, Carmen Lopez, Phil Megicks, Wai Mun Lim [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 47(3):

Online relationship marketing
-Lena Steinhoff, Denni Arli, Scott Weaven & Irina V. Kozlenkova [Publisher] [Google Scholar]

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
-Richard T. Gretz, Ashwin Malshe, Carlos Bauer & Suman Basuroy [Publisher] [Google Scholar]

Herding in the consumption and purchase of digital goods and moderators of the herding bias
-Amy Wenxuan Ding & Shibo Li [Publisher] [Google Scholar]

Effective customer journey design: consumers’ conception, measurement, and consequences
-Christina Kuehnl, Danijel Jozic & Christian Homburg [Publisher] [Google Scholar]