06 October 2015

Week 2015 10 06

Consumption Markets & Culture, 18(6):

Notes to self: the visual culture of selfies in the age of social media
-Derek Conrad Murray [Publisher] [Google Scholar]

Journal of Advertising Research, 55(3):

http://www.jar.warc.com/

Managing Brands in a Prickly Digital World
-Donald E. Sexton

What Motivates Consumers to Re-Tweet Brand Content? The Impact of Information, Emotion, and Traceability on Pass-Along Behavior
-Theo Araujo, Peter Neijens, and Rens Vliegenthart

Journal of Consumer Psychology, 25(4):

Posting strategically: The consumer as an online media planner
-Yu-Jen Chen, Amna Kirmani [Publisher] [Google Scholar]

Service Science, 7(3):

Understanding Customer Value in Technology-Enabled Services: A Numerical Taxonomy Based on Usage and Utility
-Min Kyung Lee, Rohit Verma, and Aleda Roth [Publisher] [Google Scholar]






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