Week 2023 05 09

International Journal of Advertising, 42(4)

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
--Su Jung Kim, Mi Hyun Lee, Juwon Hong & Sungho Park [Publisher] [Google Scholar]

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation
--Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick [Publisher] [Google Scholar]

Journal of Advertising, 52(3)

Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
--Iman Ahmadi, Adrian Waltenrath & Christian Janze [Publisher] [Google Scholar]

Week 2023 05 02

Journal of Marketing Research, 60(3)

Phone and Self: How Smartphone Use Increases Preference for Uniqueness
--Camilla Eunyoung Song and Aner Sela [Publisher] [Google Scholar]

Intransitivity of Consumer Preferences for Privacy
--Geoff Tomaino, Klaus Wertenbroch, and Daniel J. Walters [Publisher] [Google Scholar]

Psychology & Marketing, 40(6)

Relationship (breakup) reminders drive online advertising effectiveness
--Ser Zian Tan, Argho Bandyopadhyay, Felix Septianto [Publisher] [Google Scholar]

The more the better? The negative effect of disseminators' donations in online donation
--Guowei Zhu, Jinfeng Lu, Li Zhou, Yingyu Luo [Publisher] [Google Scholar]

What is it like to be idle versus busy for a service machine?
--Magnus Söderlund [Publisher] [Google Scholar]

Week 2023 04 25

Marketing Science, 42(2)

Discriminatory Trade Promotions in Consumer Search Markets
--Maarten Janssen and Edona Reshidi [Publisher] [Google Scholar]

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
--Bo Zhou and Tianxin Zou [Publisher] [Google Scholar]

Browse or Experience
--Z. Eddie Ning and J. Miguel Villas-Boas [Publisher] [Google Scholar]

Platform Search Design: The Roles of Precision and Price
--Zemin Zhong (Zachary) [Publisher] [Google Scholar]

A Multiarmed Bandit Approach for House Ads Recommendations
--Nicolás Aramayo, Mario Schiappacasse and Marcel Goic [Publisher] [Google Scholar]

Search, Showrooming, and Retailer Variety
--Heski Bar-Isaac and Sandro Shelegia [Publisher] [Google Scholar]

Management Science, 69(4)

Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
--Zelin Zhang, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier [Publisher] [Google Scholar]

Estimating Effects of Incentive Contracts in Online Labor Platforms
--Nur Kaynar and Auyon Siddiq [Publisher] [Google Scholar]

Online Assortment Optimization for Two-Sided Matching Platforms
--Ali Aouad and Daniela Saban [Publisher] [Google Scholar]

Week 2023 04 18

Journal of the Academy of Marketing Science, 51(3)

From tablet to table: How augmented reality influences food desirability
--William Fritz, Rhonda Hadi, Andrew Stephen [Publisher] [Google Scholar]

Examining post-purchase consumer responses to product automation
--Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian [Publisher] [Google Scholar]

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
--Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng [Publisher] [Google Scholar]

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
--Kirk Kristofferson, Lea Dunn [Publisher] [Google Scholar]

Journal of Service Management, 34(3)

Frontline employee expectations on working with physical robots in retailing
--Kim Willems, Nanouk Verhulst, Laurens De Gauquier, Malaika Brengman [Publisher] [Google Scholar]

Piloting personalization research through data-rich environments: a literature review and future research agenda
--Khalid Mehmood, Katrien Verleye, Arne De Keyser, Bart Larivière [Publisher] [Google Scholar]

Value creation and cost reduction in health care – outcomes of online participation by health-care professionals
--Jens Hogreve, Andrea Beierlein [Publisher] [Google Scholar]

Empathetic creativity for frontline employees in the age of service robots: conceptualization and scale development
--Khoa The Do, Huy Gip, Priyanko Guchait, Chen-Ya Wang, Eliane Sam Baaklini [Publisher] [Google Scholar]

Week 2023 04 04

International Journal of Advertising, 42(3)

When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
--Soontae An & Sieun Ha [Publisher] [Google Scholar]

Journal of Marketing, 87(3)

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
--Simone Wies, Alexander Bleier, and Alexander Edeling [Publisher] [Google Scholar]

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
--Georgia Liadeli, Francesca Sotgiu, and Peeter W.J. Verlegh [Publisher] [Google Scholar]

Journal of Service Research, 26(2)

Ambient Temperature in Online Service Environments
--Ulrich R. Orth, Nathalie Spielmann, and Caroline Meyer [Publisher] [Google Scholar]

Corporate Digital Responsibility in Service Firms and Their Ecosystems
--Jochen Wirtz, Werner H. Kunz, Nicole Hartley, and James Tarbit [Publisher] [Google Scholar]

Modular Service Design of Information Technology-Enabled Services
--Tuure Tuunanen, Markus Salo, and Feng Li [Publisher] [Google Scholar]

Week 2023 03 28

Journal of Consumer Psychology, 33(2)

How to overcome algorithm aversion: Learning from mistakes
--Taly Reich, Alex Kaju, Sam J. Maglio [Publisher] [Google Scholar]

Robots or humans for disaster response? Impact on consumer prosociality and possible explanations
--Fangyuan Chen, Szu-chi Huang [Publisher] [Google Scholar]

Journal of Retailing, 99(1)

Multichannel customer purchase behavior and long tail effects in the fashion goods market
--Brian Ratchford, Gonca Soysal, Alejandro Zentner [Publisher] [Google Scholar]

Marketing Letters, 34(1)

A lure or a turn-off: social media reactions to business model innovation announcements
--Melanie Bowen, Xiaohan Hannah Wen, Shinhye Kim [Publisher] [Google Scholar]

The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
--Johannes D. Hattula, Walter Herzog, Ravi Dhar [Publisher] [Google Scholar]

Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
--Kun Zhou, Jun Ye, Xiao-xiao Liu [Publisher] [Google Scholar]

'Dark patterns' in online services: a motivating study and agenda for future research
--Julian Runge, Daniel Wentzel, Ji Young Huh, Allison Chaney [Publisher] [Google Scholar]

Week 2023 03 21

International Journal of Research in Marketing, 40(1)

Blockchain meets marketing: Opportunities, threats, and avenues for future research
--Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu [Publisher] [Google Scholar]

Designing Distributed Ledger technologies, like Blockchain, for advertising markets
--Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur [Publisher] [Google Scholar]

Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
--Z. John Zhang [Publisher] [Google Scholar]

How can non-fungible tokens bring value to brands
--Anatoli Colicev [Publisher] [Google Scholar]

Blockchain technology for creative industries: Current state and research opportunities
--Nikhil Malik, Yanhao "Max" Wei, Gil Appel, Lan Luo [Publisher] [Google Scholar]

What blockchain can and can’t do: Applications to marketing and privacy
--Alex Marthews, Catherine Tucker [Publisher] [Google Scholar]

Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
--Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana [Publisher] [Google Scholar]

More than a Feeling: Accuracy and Application of Sentiment Analysis
--Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp [Publisher] [Google Scholar]

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
--Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding [Publisher] [Google Scholar]

Consistency and commonality in advertising content: Helping or Hurting?
--Maren Becker, Maarten J. Gijsenberg [Publisher] [Google Scholar]

Immediate and enduring effects of digital badges on online content consumption and generation
--Shijie Lu, Ying Xie, Xingyu Chen [Publisher] [Google Scholar]

Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
--Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann [Publisher] [Google Scholar]

Investigating the effect of status changes in review platforms
--Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera [Publisher] [Google Scholar]

Journal of Advertising, 52(2)

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
--Felix Septianto, Widya Paramita & Sheng Ye [Publisher] [Google Scholar]

Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems
--Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak & Jaideep Srivastava [Publisher] [Google Scholar]

Journal of Business Ethics, 183(3)

Are Algorithmic Decisions Legitimate? The Effect of Process and Outcomes on Perceptions of Legitimacy of AI Decisions
--Kirsten Martin, Ari Waldman [Publisher] [Google Scholar]

Management Science, 60(3)

Personalized Pricing and Distribution Strategies
--Bruno Jullien, Markus Reisinger, and Patrick Rey [Publisher] [Google Scholar]

Week 2023 03 14

MIS Quarterly, 47(1)

Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sale
--Yifan Yu, Yang Yang, Jinghua Huang, and Yong Tan [Publisher] [Google Scholar]

Responding to Online Reviews in Competitive Markets: A Controlled Diffusion Approach
--Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay Mookerjee, and Hongyu Chen [Publisher] [Google Scholar]

Unintended Emotional Effects of Online Health Communities: A Text Mining-Supported Empirical Study
--Jiaqi Zhou, Qingpeng Zhang, Sijia Zhou, Xin Li, and Xiaoquan (Michael) Zhang [Publisher] [Google Scholar]

Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance
--Fei Ren, Yong Tan, and Fei Wan [Publisher] [Google Scholar]

It Depends on When You Search
--Jun Li, Xianwei Liu, Qiang Ye, Feng Zhao, and Xiaofei Zhao [Publisher] [Google Scholar]

Psychology & Marketing, 40(4)

Metaverse marketing: How the metaverse will shape the future of consumer research and practice
--Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared O. Lartey, Neeraj Pandey, Samuel Ribeiro-Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Marianna Sigala, Cleopatra Veloutsou, Jochen Wirtz [Publisher] [Google Scholar]

Week 2023 03 07

Journal of the Academy of Marketing Science, 51(2)

Exclusivity strategies for digital products across digital and physical markets
--Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen [Publisher] [Google Scholar]

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
--Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty [Publisher] [Google Scholar]

Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
--Nico Wiegand, Yuri Peers, Alexander Bleier [Publisher] [Google Scholar]

Journal of Service Management, 34(2)

Programmatic advertising in online retailing: consumer perceptions and future avenues
--Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund, Eva Larissa Linhart [Publisher] [Google Scholar]

Review of Marketing Research, 20

Special issue on Artificial Intelligence in Marketing

Week 2023 02 28

Journal of Marketing Research, 60(2)

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
--Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith [Publisher] [Google Scholar]

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
--Mina Ameri, Elisabeth Honka, and Ying Xie [Publisher] [Google Scholar]

Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
--Andrea Webb Luangrath, Yixiang Xu, and Tong Wang [Publisher] [Google Scholar]

Week 2023 02 21

Journal of Product Innovation Management, 40(2)

Augmenting human innovation teams with artificial intelligence: Exploring transformer‐based language models
--Sebastian G. Bouschery, Vera Blazevic, Frank T. Piller [Publisher] [Google Scholar]

Management Science, 69(2)

Dynamic Pricing with Online Reviews
--Dongwook Shin, Stefano Vaccari, and Assaf Zeevi [Publisher] [Google Scholar]

Omnichannel Services: The False Premise and Operational Remedies
--Opher Baron, Xiaole Chen, and Yang Li [Publisher] [Google Scholar]

Rapidly Evolving Technologies and Startup Exits
--Donald E. Bowen, III, Laurent Frésard, and Gerard Hoberg [Publisher] [Google Scholar]

Right to Repair: Pricing, Welfare, and Environmental Implications
--Chen Jin, Luyi Yang, and Cungen Zhu [Publisher] [Google Scholar]

Addictive Platforms
--Shota Ichihashi and Byung-Cheol Kim [Publisher] [Google Scholar]

Week 2023 02 14

International Journal of Advertising, 42(1)

Advertising and privacy: an overview of past research and a research agenda
--Sophie C. Boerman & Edith G. Smit [Publisher] [Google Scholar]

Artificial intelligence ecosystems for marketing communications
--Edward Malthouse & Jonathan Copulsky [Publisher] [Google Scholar]

The rise, growth, and future of branded content in the digital media landscape
--Nathalie Dens & Karolien Poels [Publisher] [Google Scholar]

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
--Liselot Hudders & Chen Lou [Publisher] [Google Scholar]

The future of advertising research in virtual, augmented, and extended realities
--Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Twenty years of research on gamified advertising: a systematic overview of theories and variables
--Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny [Publisher] [Google Scholar]

Journal of Advertising, 52(1)

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
--Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu & Xinjian Li [Publisher] [Google Scholar]

Marketing Science, 42(1)

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
--Kristina Brecko [Publisher] [Google Scholar]

Search Gaps and Consumer Fatigue
--Raluca M. Ursu, Qianyun Zhang, and Elisabeth Honka [Publisher] [Google Scholar]

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
--Dai Yao, Chuang Tang, and Junhong Chu [Publisher] [Google Scholar]

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
--Piyush Anand and Clarence Lee [Publisher] [Google Scholar]

Strategic Management Journal, 44(3)

The future of the web? The coordination and early‐stage growth of decentralized platforms
--Ying-Ying Hsieh, Jean-Philippe Vergne [Publisher] [Google Scholar]

Week 2023 02 07

Journal of Current Issues & Research in Advertising, 44(1)

Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research
--Joseph T. Yun & Joanna Strycharz [Publisher] [Google Scholar]

Psychology & Marketing, 40(3)

Role of artificial intelligence in marketing strategies and performance
--Chih-Wen Wu, Abel Monfort [Publisher] [Google Scholar]

Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects
--Susana Santos, Helena Martins Gonçalves, Merícia Teles [Publisher] [Google Scholar]

The decision to customize and its effect on brand experience
--Luca Petruzzellis, Russell S. Winer [Publisher] [Google Scholar]

The paradox of technology: Negativity bias in consumer adoption of innovative technologies
--Darius-Aurel Frank, Polymeros Chrysochou, Panagiotis Mitkidis [Publisher] [Google Scholar]

Virtual is so real! Consumers' evaluation of product packaging in virtual reality
--Generoso Branca, Riccardo Resciniti, Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

Week 2023 01 31

Journal of International Marketing, 31(1)

Customer Engagement in International Markets
--Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li, and Robert W. Palmatier [Publisher] [Google Scholar]

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
--Cara Connell, Ruth Marciniak, and Lindsey Drylie Carey [Publisher] [Google Scholar]

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
--Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen, and Diah Isnaini Asiati [Publisher] [Google Scholar]

Journal of Marketing, 87(2)

Complaint De-Escalation Strategies on Social Media
--Dennis Herhausen, Lauren Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villarroel Ordenes, and Dhruv Grewal [Publisher] [Google Scholar]

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
--Zhiling Bei and Katrijn Gielens [Publisher] [Google Scholar]

Management Science, 69(1)

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
--Mengxia Zhang and Lan Luo [Publisher] [Google Scholar]

Social Media and News: Content Bundling and News Quality
--Alexandre de Cornière and Miklos Sarvary [Publisher] [Google Scholar]

The Square Root Agreement Rule for Incentivizing Truthful Feedback on Online Platforms
--Vijay Kamble, Nihar Shah, David Marn, Abhay Parekh, and Kannan Ramchandran [Publisher] [Google Scholar]

Week 2023 01 24

Strategic Management Journal, 44(2)

Online communities on competing platforms: Evidence from game wikis
--Johannes Loh, Tobias Kretschmer [Publisher] [Google Scholar]

Journal of Consumer Research, 49(5)

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change
--Thomas P Novak; Donna L Hoffman [Publisher] [Google Scholar]

Journal of Service Research, 26(1)

It is Really Not a Game: An Integrative Review of Gamification for Service Research
--Robert Ciuchita, Jonas Heller, Sarah Köcher, Sören Köcher, Thomas Leclercq, Karim Sidaoui, and Susan Stead [Publisher] [Google Scholar]

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media
--Jeremy S. Wolter, Todd J. Bacile, and Pei Xu [Publisher] [Google Scholar]

Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness
--Alireza Golmohammadi, Dinesh K. Gauri, and Hooman Mirahmad [Publisher] [Google Scholar]

Week 2023 01 17

Journal of Political Economy, 131(1)

Personalized Pricing and Consumer Welfare
--Jean-Pierre Dubé and Sanjog Misra [Publisher] [Google Scholar]

Week 2023 01 10

Journal of Consumer Psychology, 33(1)

How using a paper versus mobile calendar influences everyday planning and plan fulfillment
--Yanliu Huang, Zhen Yang, Vicki G. Morwitz [Publisher] [Google Scholar]

Journal of Marketing Research, 60(1)

Suspense and Surprise in Media Product Design: Evidence from Twitch
--Andrey Simonov, Raluca M. Ursu, and Carolina Zheng [Publisher] [Google Scholar]

Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
--Nah Lee, Bryan Bollinger, and Richard Staelin [Publisher] [Google Scholar]

Algorithmic Transference: People Overgeneralize Failures of AI in the Government
--Chiara Longoni, Luca Cian, and Ellie J. Kyung [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 51(1)

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
--Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement [Publisher] [Google Scholar]

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
--Li Chen, Yajie Yan, Andrew N. Smith [Publisher] [Google Scholar]

Psychology & Marketing, 40(2)

Brand placements in video games: How local in‐game experiences influence brand attitudes
--Moritz Ingendahl, Tobias Vogel, Alexander Maedche, Michaela Wänke [Publisher] [Google Scholar]

Effects of voice assistant recommendations on consumer behavior
--Carlos Flavián, Khaoula Akdim, Luis V. Casaló [Publisher] [Google Scholar]

Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
--Raffaele Filieri, Fulya Acikgoz, Chunyu Li, Salma Alguezaui [Publisher] [Google Scholar]