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The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
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Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
--Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen, and Diah Isnaini Asiati [Publisher] [Google Scholar]
Journal of Marketing, 87(2)
Complaint De-Escalation Strategies on Social Media
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The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
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Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
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Social Media and News: Content Bundling and News Quality
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The Square Root Agreement Rule for Incentivizing Truthful Feedback on Online Platforms
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