11 February 2023

Week 2023 02 14

International Journal of Advertising, 42(1)

Advertising and privacy: an overview of past research and a research agenda
--Sophie C. Boerman & Edith G. Smit [Publisher] [Google Scholar]

Artificial intelligence ecosystems for marketing communications
--Edward Malthouse & Jonathan Copulsky [Publisher] [Google Scholar]

The rise, growth, and future of branded content in the digital media landscape
--Nathalie Dens & Karolien Poels [Publisher] [Google Scholar]

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
--Liselot Hudders & Chen Lou [Publisher] [Google Scholar]

The future of advertising research in virtual, augmented, and extended realities
--Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Twenty years of research on gamified advertising: a systematic overview of theories and variables
--Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny [Publisher] [Google Scholar]

Journal of Advertising, 52(1)

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
--Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu & Xinjian Li [Publisher] [Google Scholar]

Marketing Science, 42(1)

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
--Kristina Brecko [Publisher] [Google Scholar]

Search Gaps and Consumer Fatigue
--Raluca M. Ursu, Qianyun Zhang, and Elisabeth Honka [Publisher] [Google Scholar]

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
--Dai Yao, Chuang Tang, and Junhong Chu [Publisher] [Google Scholar]

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
--Piyush Anand and Clarence Lee [Publisher] [Google Scholar]

Strategic Management Journal, 44(3)

The future of the web? The coordination and early‐stage growth of decentralized platforms
--Ying-Ying Hsieh, Jean-Philippe Vergne [Publisher] [Google Scholar]

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