Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sale
--Yifan Yu, Yang Yang, Jinghua Huang, and Yong Tan [Publisher] [Google Scholar]
Responding to Online Reviews in Competitive Markets: A Controlled Diffusion Approach
--Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay Mookerjee, and Hongyu Chen [Publisher] [Google Scholar]
Unintended Emotional Effects of Online Health Communities: A Text Mining-Supported Empirical Study
--Jiaqi Zhou, Qingpeng Zhang, Sijia Zhou, Xin Li, and Xiaoquan (Michael) Zhang [Publisher] [Google Scholar]
Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance
--Fei Ren, Yong Tan, and Fei Wan [Publisher] [Google Scholar]
It Depends on When You Search
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Psychology & Marketing, 40(4)
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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