Week 2019 05 28

Journal of Business Research, 100:

An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice
-D. Eric Boyd, Bernadett Koles [Publisher] [Google Scholar]

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
-Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, Harmen Oppewal [Publisher] [Google Scholar]

With or without you? Interaction and immersion in a virtual reality experience
-Sarah Hudson, Sheila Matson-Barkat, Nico Pallamin, Guillaume Jegou [Publisher] [Google Scholar]

Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
-Christofer Laurell, Christian Sandström, Adam Berthold, Daniel Larsson [Publisher] [Google Scholar]

The influence of virtual reality in e-commerce
-Jesus Martínez-Navarro, Enrique Bigné, Jaime Guixeres, Mariano Alcañiz, Carmen Torrecilla [Publisher] [Google Scholar]

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
-Kirsten Cowan, Seth Ketron [Publisher] [Google Scholar]

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
-Ye Wang, Huan Chen [Publisher] [Google Scholar]

The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware Kerry T. Manis, Danny Choi
Understanding the use of Virtual Reality in Marketing: A text mining-based review
-Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro, Padma Panchapakesan [Publisher] [Google Scholar]

Reflections of the extended self: Visual self-representation in avatar-mediated environments
-Paul R. Messinger, Xin Ge, Kristen Smirnov, Eleni Stroulia, Kelly Lyons [Publisher] [Google Scholar]

The impact of virtual, augmented and mixed reality technologies on the customer experience
-Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús [Publisher] [Google Scholar]

“Too true to be good?” when virtual reality decreases interest in actual reality
-Xiaoyan Deng, H. Rao Unnava, Hyojin Lee [Publisher] [Google Scholar]

The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
-Maria Kandaurova, Seung Hwan (Mark) Lee [Publisher] [Google Scholar]

“I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations
-Mark Yi-Cheon Yim, Sun-Young Park [Publisher] [Google Scholar]

Virtual reality and its impact on B2B marketing: A value-in-use perspective
-D. Eric Boyd, Bernadett Koles [Publisher] [Google Scholar]

When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
-Han-fen Hu, Anjala S. Krishen [Publisher] [Google Scholar]

Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
-Scott W. Davis, Csilla Horváth, Anaïs Gretry, Nina Belei [Publisher] [Google Scholar]

A multidimensional scale for measuring online brand community social capital (OBCSC)
-Stephanie Meek, Maria Ryan, Claire Lambert, Madeleine Ogilvie [Publisher] [Google Scholar]

The impact of the mere presence of social media share icons on product interest and valuation
-Claudia Townsend, David T. Neal, Carter Morgan [Publisher] [Google Scholar]