Week 2019 06 11

AMS Review, 9(1/2):

How valence, volume and variance of online reviews influence brand attitudes
-Agnieszka Zablocki, Bodo Schlegelmilch, Michael J. Houston [Publisher] [Google Scholar]

Journal of Advertising Research, 59(2):

How Do Human Attitudes and Values Predict Online Marketing Responsiveness? Comparing Consumer Segmentation Bases toward Brand Purchase and Marketing Response
-Stefan Scheuffelen, Jan Kemper, and Malte Brettel [Publisher] [Google Scholar]

Journal of Marketing, 83(4):

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
-Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang [Publisher] [Google Scholar]

Immediate Responses of Online Brand Search and Price Search to TV Ads
-Rex Yuxing Du, Linli Xu, and Kenneth C. Wilb [Publisher] [Google Scholar]