Week 2019 05 21

Journal of Advertising, 48(1)

A Decade of Online Advertising Research: What We Learned and What We Need to Know
-Yuping Liu-Thompkins [Publisher] [Google Scholar]

Brand Communication in Social Media: A Research Agenda | Open Access
-Hilde A.M. Voorveld [Publisher] [Google Scholar]

Advertising in a Media Multitasking Era: Considerations and Future Directions
-Brittany R.L. Duff & Claire M. Segijn [Publisher] [Google Scholar]

Journal of Interactive Marketing, 46:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/46/

Management Science, 65(5):

Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives
-Harish Guda and Upender Subramanian [Publisher] [Google Scholar]

Saving Patient Ryan — Can Advanced Electronic Medical Records Make Patient Care Safer?
-Muhammad Zia Hydari, Rahul Telang, and William M. Marella [Publisher] [Google Scholar]

A Dynamic Clustering Approach to Data-Driven Assortment Personalization
-Fernando Bernstein, Sajad Modaresi, and Denis Sauré [Publisher] [Google Scholar]

Referral Priority Program: Leveraging Social Ties via Operational Incentives
-Luyi Yang and Laurens Debo [Publisher] [Google Scholar]

An Analysis of Search and Authentication Strategies for Online Matching Platforms
-Amit Basu, Sreekumar Bhaskaran, and Rajiv Mukherjee [Publisher] [Google Scholar]