Journal of Consumer Research, 45(3):
Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
-Matthew Fisher; George E Newman; Ravi Dhar [Publisher] [Google Scholar]
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
-Daniella Kupor; Zakary Tormala [Publisher] [Google Scholar]
The Effect of Social Density on Word of Mouth
-Irene Consiglio; Matteo De Angelis; Michele Costabile [Publisher] [Google Scholar]
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
-Hao Shen; Jaideep Sengupta [Publisher] [Google Scholar]
Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses
-Anneleen Van Kerckhove; Mario Pandelaere [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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