Week 2018 08 28

Journal of Marketing, 82(5):

Device Switching in Online Purchasing: Examining the Strategic Contingencies
-Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel [Publisher] [Google Scholar] [Publisher] [Google Scholar]

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
-Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich [Publisher] [Google Scholar]

Journal of International Marketing, 26(3):

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory
-Hongzhi Gao, Mary Tate, Hongxia Zhang, Shijiao Chen, and Bing Liang [Publisher] [Google Scholar]

Journal of the Association for Consumer Research, 3(3):

Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior
-Catherine Armstrong Soule, Sara Hanson [Publisher] [Google Scholar]

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
-Leonard Lee, J. Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara Kahn, Ajay Kalra, Donald R. Lehmann, Leigh M. McAlister, Venkatesh Shankar, Claire I. Tsai [Publisher] [Google Scholar]

The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability
-Ashish Kumar, Ram Bezawada, Minakshi Trivedi [Publisher] [Google Scholar]

When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program
-Rebecca Jen-Hui Wang, Lakshman Krishnamurthi, Edward C. Malthouse [Publisher] [Google Scholar]

Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store
-Kristina Kleinlercher, Oliver Emrich, Dennis Herhausen, Peter C. Verhoef, Thomas Rudolph [Publisher] [Google Scholar]

Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
-Welf H. Weiger, Maik Hammerschmidt, Hauke A. Wetzel [Publisher] [Google Scholar]

Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
-Yanliu Huang, Zhen Yang [Publisher] [Google Scholar]