Week 2018 09 25

International Journal of Research in Marketing, 35(3):

The effects of mobile promotions on customer purchase dynamics
-Chang Hee Park, Young-Hoon Park, David A. Schweidel [Publisher] [Google Scholar]

Journal of Advertising Research, 58(3):

Why Marketers Need New Measures Of Consumer Engagement - How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes
-Gian M. Fulgoni [Publisher] [Google Scholar]

Artificial Intelligence in Advertising - How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
-Jan Kietzmann, Jeannette Paschen, Emily Treen [Publisher] [Google Scholar]

How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking - Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
-Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman [Publisher] [Google Scholar]

Journal of Business Ethics, 152(1):

Cryptocurrencies and Business Ethics
-Claus Dierksmeier & Peter Seele [Publisher] [Google Scholar]

Gamification of Labor and the Charge of Exploitation
-Tae Wan Kim [Publisher] [Google Scholar]

Fighting Software Piracy: Some Global Conditional Policy Instruments
-Simplice A. Asongu, Pritam Singh & Sara Le Roux [Publisher] [Google Scholar]