Industrial Marketing Management, 73:
Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany
Julian M. Müller, Benjamin Pommeranz, Julia Weisser, Kai-Ingo Voigt
http://www.sciencedirect.com/science/article/abs/pii/S0019850117303851
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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