19 December 2022

Week 2022 12 20

Marketing Science, 41(6)

Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
--Yang Wang, Marco Shaojun Qin, Xueming Luo, and Yu (Eric) Kou [Publisher] [Google Scholar]

The Value of Descriptive Analytics: Evidence from Online Retailers
--Ron Berman and Ayelet Israeli [Publisher] [Google Scholar]

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