03 December 2022

Week 2022 12 06

Journal of Advertising Research, 62(4)

Journal of advertisingHow the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes And Purchase Intention
--Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, and Meda Mucundorfeanu [Publisher] [Google Scholar]

Managing Creativity in the Age Of Data-Driven Marketing Communication
--Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai [Publisher] [Google Scholar]

Journal of Marketing, 87(1)

Bad News? Send an AI. Good News? Send a Human
--Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek [Publisher] [Google Scholar]

Journal of Retailing, 98(4)

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
--Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal [Publisher] [Google Scholar]

Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
--Christian Barney, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, Joel E. Collier [Publisher] [Google Scholar]

Relative persuasiveness of repurchase intentions versus recommendations in online reviews
--Prashanth Ravula, Subhash Jha, Abhijit Biswas [Publisher] [Google Scholar]

Brand presentation order in voice shopping: Understanding the effects of sequential product presentation
--Ingo Halbauer, Saskia Jacob, Martin Klarmann [Publisher] [Google Scholar]

Psychology & Marketing, 39(12)

Consumer (dis)engagement coping profiles using online services in managing health‐related stressors
--Debbie I. Keeling, Ko de Ruyter, Angus Laing [Publisher] [Google Scholar]

Relating the dark side of new‐age technologies and customer technostress
--V. Kumar, Bharath Rajan, Uday Salunkhe, Shreekant G. Joag [Publisher] [Google Scholar]

An artificial intelligence analysis of climate‐change influencers' marketing on Twitter
--María Teresa Ballestar, Marta Martín-Llaguno, Jorge Sainz [Publisher] [Google Scholar]

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames
--Tathagata Ghosh, Sreejesh S., Yogesh K. Dwivedi [Publisher] [Google Scholar]

Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures
--Gianfranco Walsh, Edward Shiu, Mario Schaarschmidt, Louise M. Hassan [Publisher] [Google Scholar]

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