Journal of advertisingHow the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes And Purchase Intention
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Managing Creativity in the Age Of Data-Driven Marketing Communication
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Journal of Marketing, 87(1)
Bad News? Send an AI. Good News? Send a Human
--Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek [Publisher] [Google Scholar]
Journal of Retailing, 98(4)
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
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Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
--Christian Barney, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, Joel E. Collier [Publisher] [Google Scholar]
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
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Brand presentation order in voice shopping: Understanding the effects of sequential product presentation
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Psychology & Marketing, 39(12)
Consumer (dis)engagement coping profiles using online services in managing health‐related stressors
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Relating the dark side of new‐age technologies and customer technostress
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An artificial intelligence analysis of climate‐change influencers' marketing on Twitter
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Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames
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Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures
--Gianfranco Walsh, Edward Shiu, Mario Schaarschmidt, Louise M. Hassan [Publisher] [Google Scholar]
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