Understanding AI Advertising From the Consumer Perspective: What Factors Determine Consumer Appreciation of AI-Created Advertisements? --Linwan Wu and Taylor Jing Wen [Publisher] [Google Scholar]
Can Advertisers Overcome Consumer Qualms with Virtual Reality? Increasing Operational Transparency Through Self-Guided 360-Degree Tours --Nathalie Spielmann and Ulrich R. Orth [Publisher] [Google Scholar]
Consumers’ Response to Format Characteristics in Native Advertising: The Interaction between Format Similarity And Format Novelty --Yoori Hwang and Se-Hoon Jeong [Publisher] [Google Scholar]
Journal of Marketing, 85(4):
Real-Time Brand Reputation Tracking Using Social Media --Roland T. Rust, William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk [Publisher] [Google Scholar]
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire? --Jing Li, Xueming Luo, Xianghua Lu, and Takeshi Moriguchi [Publisher] [Google Scholar]
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment --Katrijn Gielens, Els Gijsbrechts, and Inge Geyskens [Publisher] [Google Scholar]
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