Week 2019 09 24

Journal of Advertising, 48(4):

Special Section Introduction: Artificial Intelligence and Advertising
-Hairong Li [Publisher] [Google Scholar]

The Impact of AI on the Advertising Process: The Chinese Experience
-Xuebing Qin & Zhibin Jiang [Publisher] [Google Scholar]

Understanding Programmatic Creative: The Role of AI
-Gang Chen, Peihong Xie, Jing Dong & Tianfu Wang [Publisher] [Google Scholar]

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
-Shasha Deng, Chee-Wee Tan, Weijun Wang & Yu Pan [Publisher] [Google Scholar]

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
-Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke & Morana Fuduric [Publisher] [Google Scholar]

Journal of International Business Studies, 50(8):

Digitalized service multinationals and international business theory
-Jean-François Hennart [Publisher] [Google Scholar]

Operations Research, 67(5):

Bayesian Social Learning from Consumer Reviews
-Bar Ifrach, Costis Maglaras, Marco Scarsini, and Anna Zseleva [Publisher] [Google Scholar]

Planning Online Advertising Using Gini Indices
-Miguel A. Lejeune and John Turner [Publisher] [Google Scholar]