08 September 2019

Week 2019 09 10

Journal of Advertising Research, 59(3):

Analyzing the Click Path of Affiliate-Marketing Campaigns: Interacting Effects of Affiliates’ Design Parameters with Merchants’ Search-Engine Advertising
-Rainer Olbrich, Patrick Mark Bormann, and Michael Hundt [Publisher] [Google Scholar]

Journal of Service Research, 22(4):

Service Robots: Drivers of Perceived Responsibility for Service Outcomes
-Moritz Jörling, Robert Böhm, and Stefanie Paluch [Publisher] [Google Scholar]

Service Recovery on Stage: Effects of Social Media Recovery on Virtually Present Others
-Jens Hogreve, Nicola Bilstein, and Kathrin Hoerner [Publisher] [Google Scholar]

Psychology & Marketing, 36(10):

iPhone as a proxy indicator of adaptive narcissism: An empirical investigation
-Sanjeev M. A., Anil Sehrawat, Santhosh Kumar P. K. [Publisher] [Google Scholar]

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
-Chung-Wha ‘Chloe’ Ki, Youn-Kyung Kim [Publisher] [Google Scholar]

Menu positions influence soft drink selection at touchscreen kiosks
-Kelly Ann Schmidtke, Derrick G. Watson, Pendaran Roberts, Ivo Vlaev [Publisher] [Google Scholar]






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