Week 2019 01 29

Journal of Interactive Marketing, 45:

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
-Salvador Del Barrio-García, Wagner A. Kamakura, Teodoro Luque-Martínez [Publisher] [Google Scholar]

Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses
-Guda van Noort, Eva A. van Reijmersdal [Publisher] [Google Scholar]

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
-Linda D. Hollebeek, Keith Macky [Publisher] [Google Scholar]

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
-Olivia Petit, Carlos Velasco, Charles Spence [Publisher] [Google Scholar]

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness
-Saeid Vafainia, Els Breugelmans, Tammo Bijmolt [Publisher] [Google Scholar]

Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement
-Jae-Eun Namkoong, Joon H. Ro, Marlone D. Henderson [Publisher] [Google Scholar]

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
-Marco Visentin, Gabriele Pizzi, Marco Pichierri [Publisher] [Google Scholar]

Retraction notice to “The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51]
-Kyongseok Kima, Sun Joo (Grace) Ahn [Publisher] 

Journal of Marketing Research, 56(1):

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
-Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg [Publisher] [Google Scholar]

Branded Apps and Their Impact on Firm Value: A Design Perspective
-D. Eric Boyd, P. K. Kannan, and Rebecca J. Slotegraaf [Publisher] [Google Scholar]

Management Science, 65(1):

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment
-Hailiang Chen, Yu Jeffrey Hu, and Michael D. Smith [Publisher] [Google Scholar]

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market
-Imke Reimers and Claire (Chunying) Xie [Publisher] [Google Scholar]

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments
-Ni Huang, Gordon Burtch, Bin Gu, Yili Hong, Chen Liang, Kanliang Wang, Dongpu Fu, and Bo Yang [Publisher] [Google Scholar]