Week 2019 01 22

Journal of the Academy of Marketing Science, 47(1):

 S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
-Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen [Publisher] [Google Scholar]

Journal of Business Ethics, 154(2):


E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses
-Gomaa Agag [Publisher] [Google Scholar]

Journal of Business Research, 96:

Co-creating corporate brand identity with online brand communities: A managerial perspective
-Azzouz Essamri, Sally McKechnie, Heidi Winklhofer [Publisher] [Google Scholar]

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
-Joana César Machado, Leonor Vacas-de-Carvalho, Salim L. Azar, Ana Raquel André, Barbara Pires dos Santos [Publisher] [Google Scholar]

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
-Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar [Publisher] [Google Scholar]

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
-Melek Demiray, Sebnem Burnaz [Publisher] [Google Scholar]

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect Tom van Laer, Stephanie Feiereisen, Luca M. Visconti https://www.sciencedirect.com/science/article/pii/S0148296318305356

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising Gopal Das, Hillary J.D. Wiener, Ioannis Kareklas https://www.sciencedirect.com/science/article/pii/S0148296318305599

How does brand-related user-generated content differ across social media? Evidence reloaded
-Paolo Roma, Davide Aloini [Publisher] [Google Scholar]

Journal of Consumer Research, 45(5):

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
-Xueni (Shirley) Li; Kimmy Wa Chan; Sara Kim [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 38(1):

Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography
-Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan [Publisher] [Google Scholar]