Week 2018 06 19

International Journal of Research in Marketing, 35(2):

Mobile diaries – Benchmark against metered measurements: An empirical investigation
-Mitchell J.Lovett, RenanaPeres [Publisher] [Google Scholar]

Journal of Marketing, 82(4):

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
-Venkat Ramaswamy and Kerimcan Ozcan [Publisher] [Google Scholar]

Video Content Marketing: The Making of Clips
-Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel [Publisher] [Google Scholar]

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
-Dhruv Grewal, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält [Publisher] [Google Scholar]

Review of Marketing Research, 15:

Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
-Jelena Spanjol , Yazhen Xiao , Lisa Welzenbach [Publisher] [Google Scholar]