Journal of Marketing Research, 55(1):
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
-Kihyun Hannah Kim and V. Kumar [Publisher] [Google Scholar]
Retention Futility: Targeting High-Risk Customers Might Be Ineffective
-Eva Ascarza [Publisher] [Google Scholar]
TV Viewing and Advertising Targeting
-Yiting Deng and Carl F. Mela [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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