17 September 2017

Week 2017 09 19

International Journal of Research in Marketing, 34(3):

Protecting customer privacy when marketing with second-party data
-Matthew J.Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li and Yan Yu [Publisher] [Google Scholar]

Journal of Business Research, 80:

Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
-Katerina Makri, Bodo B. Schlegelmilch [Publisher] [Google Scholar]

The effects of marketer- and advocate-initiated online service recovery responses on silent bystandersOriginal Research Article
-Wolfgang Weitzl, Clemens Hutzinger [Publisher] [Google Scholar]

Technology sourcing for website personalization and social media marketing: A study of e-retailing industryOriginal Research Article
-Poonam Oberoi, Chirag Patel, Christophe Haon [Publisher] [Google Scholar]

Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailingOriginal Research Article
-Svetlana Fedoseeva, Roland Herrmann, Katharina Nickolaus [Publisher] [Google Scholar]

Psychology & Marketing, 34(10):

Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers
-Ilias O. Pappas, Panos E. Kourouthanassis, Michail N. Giannakos and Vassilios Chrissikopoulos [Publisher] [Google Scholar]






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