Journal of Consumer Research, 44(3):
Liquid Consumption
-Fleura Bardhi; Giana M. Eckhardt [Publisher] [Google Scholar]
Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends
-Zoey Chen [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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