Journal of Retailing, 93(3):
Online Purchase Paths and Conversion Dynamics across Multiple Websites
-Chang Hee Park [Publisher] [Google Scholar]
Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation
-Wumei Liu, Rajeev Batra, Haizhogn Wang [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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