Week 2017 08 15

Journal of Marketing Research, 54(4):

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
-Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs, and Susumu Ogawa [Publisher] [Google Scholar]

Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
-Rebecca W. Hamilton, Ann Schlosser, and Yu-Jen Chen [Publisher] [Google Scholar]

How Language Shapes Word of Mouth’s Impact
-Grant Packard and Jonah Berger [Publisher] [Google Scholar]

Management Science, 63(8):

Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
-Fei Gao and Xuanming Su [Publisher] [Google Scholar]

Network Analysis of Search Dynamics: The Case of Stock Habitats
-Alvin Chung Man Leung, Ashish Agarwal, Prabhudev Konana, and Alok Kumar [Publisher] [Google Scholar]

Measuring Multichannel Advertising Response
-Daniel Zantedeschi, Eleanor McDonnell Feit, and Eric T. Bradlow [Publisher] [Google Scholar]

Psychology & Marketing, 34(9):

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
-Veronica L. Thomas and Gema Vinuales [Publisher] [Google Scholar]

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
-Veronica L. Thomas, Christina Saenger and Dora E. Bock [Publisher] [Google Scholar]