26 March 2017

Week 2017 03 28

International Journal of Research in Marketing, 34(1):

The Internet-of-Things: Review and research directions
-Irene C.L. Ng, Susan Y.L. Wakenshaw [Publisher] [Google Scholar]

Digital marketing: A framework, review and research agenda
-P.K. Kannan, Hongshuang “Alice” Li [Publisher] [Google Scholar]

The “tipping point” feature of social coupons: An empirical investigation
-Mantian (Mandy) Hu, Russell S. Winer [Publisher] [Google Scholar]

No future without the past? Predicting churn in the face of customer privacy
-Niels Holtrop, Jaap E. Wieringa, Maarten J. Gijsenberg, Peter C. Verhoef [Publisher] [Google Scholar]

A picture is worth a thousand words: Translating product reviews into a product positioning map
-Sangkil Moon, Wagner A. Kamakura [Publisher] [Google Scholar]

Journal of Advertising Research, 57(1):

Speaker's Box: The Impact of Cyber Attacks On Brand Image - Why Proactive Marketing Expertise Is Needed for Managing Data Breaches
-Kimberly A. Whitler and Paul W. Farris [Publisher] [Google Scholar]

Numbers, Please: Measuring Television In the Programmatic Age -Why Television Measurement Methods Are Shifting toward Digital
-Gian M. Fulgoni and Andrew Lipsman [Publisher] [Google Scholar]

Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines - How Advertisers Can Maximize the Impact Of an Identity-Based Brand Campaign
-Evan Neufeld [Publisher] [Google Scholar]

Journal of Business Research, 75:

Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms
-Neeru Malhotra, Sunil Sahadev, Keyoor Purani [Publisher] [Google Scholar]

Journal of Retailing, 93(1):

Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns
-J. Jeffrey Inman, Hristina Nikolova [Publisher] [Google Scholar]

Using Visual Design to Improve Customer Perceptions of Online Assortments
-Barbara E. Kahn [Publisher] [Google Scholar]

The Role of Big Data and Predictive Analytics in Retailing
-Eric T. Bradlow, Manish Gangwar, Praveen Kopalle, Sudhir Voleti [Publisher] [Google Scholar]

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
-Kusum L. Ailawadi, Paul W. Farris [Publisher] [Google Scholar]














No comments:

Post a Comment