Week 2017 03 14

Journal of Consumer Behaviour, 16(2):

From Super Mario to Skyrim: A framework for the evolution of video game consumption
-Andrew Kuo, Jacob L. Hiler, Richard J. Lutz [Publisher] [Google Scholar]

Journal of Marketing, 81(2):

Gamified Information Presentation and Consumer Adoption of Product Innovations
-Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, and Andreas Herrmann [Publisher] [Google Scholar]

Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
-Vamsi K. Kanuri, Murali K. Mantrala, and Esther Thorson [Publisher] [Google Scholar]

The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk
-Mitchel R. Murdock and Priyali Rajagopal [Publisher] [Google Scholar]