Week 2017 01 17

Marketing Intelligence & Planning, (35,1):

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
-José I. Rojas-Méndez, A. Parasuraman, Nicolas Papadopoulos [Publisher] [Google Scholar]

Psychology & Marketing, 34(2):

Special issue on Broadening the Perspective on Mobile Marketing
-Issue edited by: Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth [Publisher] [Google Scholar]