Week 2016 06 14

Journal of Business Research, 69(9):

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
-Sérgio Moro, Paulo Rita, Bernardo Vala [Publisher] [Google Scholar]

Relationship value based on customer equity influences on online group-buying customer loyalty
-Ruijin Zhang, Guoxin Li, Zhengpei Wang, Haiyan Wang [Publisher] [Google Scholar]

The influences of Internet-based collaboration and intimate interactions in buyer–supplier relationship on product innovation
-Jie Wu, Zefu Wu, Steven Si [Publisher] [Google Scholar]

Parasocial relationship effects on customer equity in the social media context
-Chun Lin Yuan, Juran Kim, Sang Jin Kim [Publisher] [Google Scholar]

Journal of Marketing Research, 53(3):

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
-Ana Babic Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt [Publisher] [Google Scholar]

Management Science, 63(6):

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
-Ethan Mollick, Ramana Nanda [Publisher] [Google Scholar]