Week 2016 06 21

Business Horizons, 59(4):

Using Groupon for health and wellness businesses
-In Lee [Publisher] [Google Scholar]

Solving the crisis of immediacy: How digital technology can transform the customer experience
-Salvatore Parise, Patricia J. Guinan, Ron Kafka [Publisher] [Google Scholar]

Sustainability as a marketing tool: To be or to appear to be?
-Fabrizio Baldassarre, Raffaele Campo [Publisher] [Google Scholar]

Planning and implementing effective mobile marketing programs
-Barry Berman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 44(4):

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz & Koen Pauwels