Week 2016 03 29

International Journal of Research in Marketing, 33(1):

http://www.sciencedirect.com/science/journal/01678116/33/1

Special Section: Branding in a Digitally Empowering World; Guest Editors: Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov and Rik Pieters

Journal of Consumer Marketing, 33(2):

Special Issue on Social Media; Guest Editors: Anne L. Roggeveen and Dhruv Grewal
http://www.emeraldinsight.com/toc/jcm/33/2

Journal of Business Research, 69(6):

Examining the influence of stock market variables on microblogging sentiment
-Juan Ramón Piñeiro-Chousa, M. Ángeles López-Cabarcos, Ada María Pérez-Pico [Publisher] [Google Scholar]

Marketing Science, 35(2):

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
-Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose [Publisher] [Google Scholar]

Credit Scoring with Social Network Data
-Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas [Publisher] [Google Scholar]

Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
-Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi [Publisher] [Google Scholar]

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
-Dae-Yong Ahn, Jason A. Duan, Carl F. Mela [Publisher] [Google Scholar]