Week 2016 03 01

Business Horizons, 59(2):

Augmented reality: Designing immersive experiences that maximize consumer engagement
-Joachim Scholz, Andrew N. Smith [Publisher] [Google Scholar]

Who is the better player? Off-field battle on Facebook and Twitter
-Teresa Tiago, Flávio Tiago, Sandra Dias Faria, João Pedro Couto [Publisher] [Google Scholar]


Score a tweet and post a goal: Social media recipes for sports stars
-Pawel Korzynski, Jordi Paniagua [Publisher] [Google Scholar]

Building acquaintance brands via Snapchat for the college student market
-Hemant C. Sashittal, Michael DeMar, Avan R. Jassawalla [Publisher] [Google Scholar]

Helping workers understand and follow social media policies
-Kimberly W. O’Connor, Gordon B. Schmidt, Michelle Drouin [Publisher] [Google Scholar]

Journal of Consumer Policy, 39(1):

Wanted: a Bigger Stick. On Unfair Terms in Consumer Contracts with Online Service Providers
-Marco Loos, Joasia Luzak [Publisher] [Google Scholar]

Journal of Interactive Marketing, 33:

Channel Choice in the 21st Century: The Hidden Role of Distribution Services
-Roger R. Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz, Jose Miguel Mugica [Publisher] [Google Scholar]

The Psychological Mechanism of Brand Co-creation Engagement
-Sara H. Hsieh, Aihwa Chang [Publisher] [Google Scholar]

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
-Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit [Publisher] [Google Scholar]

The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective
-Yinglu Wu, Jianan Wu [Publisher] [Google Scholar]

Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
-Minjae Song, Eunho Park, Byungjoon Yoo, Seongmin Jeon [Publisher] [Google Scholar]