14 August 2015

Week 2015 08 18

Experimental Economics, 18(3):

Identity changes and the efficiency of reputation systems
-Matthias Wibral [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 43(5):

http://link.springer.com/journal/11747/43/5

Introduction to the special section “Brand and Innovation Interdependency”
-Barry Bayus, Tim Oliver Brexendorf & Kevin Lane Keller

Understanding the interplay between brand and innovation management: findings and future research directions
-Tim Oliver Brexendorf, Barry Bayus & Kevin Lane Keller

The interplay of innovation, brand, and marketing mix variables in line extensions
-Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang & Jonathan D. Bohlmann

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
-Christoph Baumeister, Anne Scherer & Florian v. Wangenheim

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
-Michael B. Beverland, Sarah J. S. Wilner & Pietro Micheli

Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
-Girish Mallapragada, Rajdeep Grewal, Raj Mehta & Ravi Dharwadkar

Journal of Management Studies, 52(6):

Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms
-Mark Boons, Daan Stam and Harry G. Barkema [Publisher] [Google Scholar]

Psychology & Marketing, 32(9):

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
-Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
-Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar]

Journal of Retailing, 91(3):

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects
-Feng Wang, Xuefeng Liu, Eric (Er) Fang [Publisher] [Google Scholar]

The Importance of Trust for Personalized Online Advertising
-Alexander Bleier, Maik Eisenbeiss [Publisher] [Google Scholar]

Auction Fever! How Time Pressure and Social Competition Affect Bidders’ Arousal and Bids in Retail Auctions
-Marc T.P. Adam, Jan Krämer, Marius B. Müller [Publisher] [Google Scholar]
















No comments:

Post a Comment