Week 2023 01 03

Consumer Psychology Review, 6(1)

Predicting the future with humans and AI
--Barbara A. Mellers, Louise Lu, John P. McCoy [Publisher] [Google Scholar]

Journal of Interactive Marketing, 58(1)

Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes
--Annika Abell and Dipayan Biswas [Publisher] [Google Scholar]

Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
--Elisa Montaguti, Sara Valentini, and Federica Vecchioni [Publisher] [Google Scholar]

Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility
--Mathieu Béal, Yany Grégoire, and François A. Carrillat [Publisher] [Google Scholar]

Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures
--Giulia Pavone, Lars Meyer-Waarden, and Andreas Munzel [Publisher] [Google Scholar]

The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
--Christopher Schumacher, Felix Eggers, Peter C. Verhoef, and Peter Maas [Publisher] [Google Scholar]

The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy
--Simbarashe Pasirayi and Patrick B. Fennell [Publisher] [Google Scholar]

Week 2022 12 27

Management Science, 68(12)

Online Pricing with Offline Data: Phase Transition and Inverse Square Law
--Jinzhi Bu, David Simchi-Levi, and Yunzong Xu [Publisher] [Google Scholar]

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market
--Yanhui Wu and Feng Zhu [Publisher] [Google Scholar]

Initial Coin Offering (ICO) Success and Post-ICO Performance
--Evgeny Lyandres, Berardino Palazzo, and Daniel Rabetti [Publisher] [Google Scholar]

Revenue-Sharing Allocation Strategies for Two-Sided Media Platforms: Pro-Rata vs. User-Centric
--Saeed Alaei, Ali Makhdoumi, Azarakhsh Malekian, and Saša Pekeč [Publisher] [Google Scholar]

Contracting, Pricing, and Data Collection Under the AI Flywheel Effect
--Huseyin Gurkan and Francis de Véricourt [Publisher] [Google Scholar]

When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model
--Didier Laussel and Joana Resende [Publisher] [Google Scholar]

Two-Sided Platform Competition in a Sharing Economy
--Chenglong Zhang, Jianqing Chen, and Srinivasan Raghunathan [Publisher] [Google Scholar]

Social Referral Programs for Freemium Platforms
--Rodrigo Belo and Ting Li [Publisher] [Google Scholar]

Economics of Ransomware: Risk Interdependence and Large-Scale Attacks
--Terrence August, Duy Dao, and Marius Florin Niculescu [Publisher] [Google Scholar]

An Examination of Velocity and Initial Coin Offerings
--Richard Holden and Anup Malani [Publisher] [Google Scholar]

Week 2022 12 20

Marketing Science, 41(6)

Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
--Yang Wang, Marco Shaojun Qin, Xueming Luo, and Yu (Eric) Kou [Publisher] [Google Scholar]

The Value of Descriptive Analytics: Evidence from Online Retailers
--Ron Berman and Ayelet Israeli [Publisher] [Google Scholar]

Week 2022 12 13

Psychology & Marketing, 40(1)

Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
--Teidorlang Lyngdoh, Dahlia El-Manstrly, Krishnan Jeesha [Publisher] [Google Scholar]

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
--Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi, Muhammad S. Akram [Publisher] [Google Scholar]

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
--Fangfang Li, Jorma Larimo, Leonidas C. Leonidou [Publisher] [Google Scholar]

“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices
--Emi Moriuchi [Publisher] [Google Scholar]

Week 2022 12 06

Journal of Advertising Research, 62(4)

Journal of advertisingHow the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes And Purchase Intention
--Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, and Meda Mucundorfeanu [Publisher] [Google Scholar]

Managing Creativity in the Age Of Data-Driven Marketing Communication
--Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai [Publisher] [Google Scholar]

Journal of Marketing, 87(1)

Bad News? Send an AI. Good News? Send a Human
--Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek [Publisher] [Google Scholar]

Journal of Retailing, 98(4)

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
--Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal [Publisher] [Google Scholar]

Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
--Christian Barney, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, Joel E. Collier [Publisher] [Google Scholar]

Relative persuasiveness of repurchase intentions versus recommendations in online reviews
--Prashanth Ravula, Subhash Jha, Abhijit Biswas [Publisher] [Google Scholar]

Brand presentation order in voice shopping: Understanding the effects of sequential product presentation
--Ingo Halbauer, Saskia Jacob, Martin Klarmann [Publisher] [Google Scholar]

Psychology & Marketing, 39(12)

Consumer (dis)engagement coping profiles using online services in managing health‐related stressors
--Debbie I. Keeling, Ko de Ruyter, Angus Laing [Publisher] [Google Scholar]

Relating the dark side of new‐age technologies and customer technostress
--V. Kumar, Bharath Rajan, Uday Salunkhe, Shreekant G. Joag [Publisher] [Google Scholar]

An artificial intelligence analysis of climate‐change influencers' marketing on Twitter
--María Teresa Ballestar, Marta Martín-Llaguno, Jorge Sainz [Publisher] [Google Scholar]

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames
--Tathagata Ghosh, Sreejesh S., Yogesh K. Dwivedi [Publisher] [Google Scholar]

Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures
--Gianfranco Walsh, Edward Shiu, Mario Schaarschmidt, Louise M. Hassan [Publisher] [Google Scholar]

Week 2022 11 29

International Journal of Research in Marketing, 39(4)

All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
--Magdalena Bekk, René Eppmann, Kristina Klein, Franziska Völckner [Publisher] [Google Scholar]

Drivers of consumer adoption of e-Commerce: A meta-analysis
--Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri, Beatrice Luceri [Publisher] [Google Scholar]

Management Science, 68(11)

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals
--Hui Li, Yijin Kim, and Kannan Srinivasan [Publisher] [Google Scholar]

A Dynamic Model of Player Level-Progression Decisions in Online Gaming
--Yi Zhao, Sha Yang, Matthew Shum, and Shantanu Dutta [Publisher] [Google Scholar]

The Effects of Online Review Platforms on Restaurant Revenue, Consumer Learning, and Welfare
--Limin Fang [Publisher] [Google Scholar]

Internet Governance Through Site Shutdowns: The Impact of Shutting Down Two Major Commercial Sex Advertising Sites
--Helen Shuxuan Zeng, Brett Danaher, and Michael D. Smith [Publisher] [Google Scholar]

Marketing Letters, 33(4)

Predicting Firm Market Performance Using the Social Media Promoter Score
--Sunghun Chung, Donghyuk Shin, Jooyoung Park [Publisher] [Google Scholar]

Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
--Jie Chen, Wenjian Fan, Junlong Wei, Zunli Liu [Publisher] [Google Scholar]

Language matters: humanizing service robots through the use of language during the COVID-19 pandemic
--Smriti Kumar, Elizabeth G. Miller, Martin Mende, Maura L. Scott [Publisher] [Google Scholar]

Narrative information on secondhand products in e-commerce
--Jian Xu, Zhe Li, Xuequn Wang, Chunyu Xia [Publisher] [Google Scholar]

DPS 2.0: on the road to a cashless society
--Nwamaka A. Anaza, Delancy H. S. Bennett, Yana Andonova, Emeka Anaza [Publisher] [Google Scholar]

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
--Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang [Publisher] [Google Scholar]

Week 2022 11 22

Journal of Consumer Research, 49(4)

Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
--Leif Brandes; Yaniv Dove [Publisher] [Google Scholar]

Week 2022 11 15

Journal of the Academy of Marketing Science, 50(6)

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
--Venkatesh Shankar and Sohil Parsana [Publisher] [Google Scholar]

Digital technologies: tensions in privacy and data
--Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven and Robert W. Palmatier [Publisher] [Google Scholar]

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
--Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha and Rajendra Srivastava [Publisher] [Google Scholar]

How consumer digital signals are reshaping the customer journey
--David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni and Felipe Thomaz [Publisher] [Google Scholar]

Search modality effects: merely changing product search modality alters purchase intentions
--Dan King, Sumitra Auschaitrakul and Chia-Wei Joy Lin [Publisher] [Google Scholar]

Hey, Alexa! What attributes of Skills affect firm value?
--Navid Bahmani, Amit Bhatnagar and Dinesh Gauri [Publisher] [Google Scholar]

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
--Yuping Liu-Thompkins, Shintaro Okazaki and Hairong Li [Publisher] [Google Scholar]

Artificial intelligence focus and firm performance
--Sagarika Mishra, Michael T. Ewing and Holly B. Cooper [Publisher] [Google Scholar]

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
--Ertugrul Uysal, Sascha Alavi and Valéry Bezençon [Publisher] [Google Scholar]

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
--Lidan Xu and Ravi Mehta [Publisher] [Google Scholar]

The future of digital technologies in marketing: A conceptual framework and an overview
--Kirk Plangger, Dhruv Grewal, Ko de Ruyter and Catherine Tucker [Publisher] [Google Scholar]

Week 2022 11 08

Management Science, 68(10)

Experimental Design in Two-Sided Platforms: An Analysis of Bias
--Ramesh Johari, Hannah Li, Inessa Liskovich, and Gabriel Y. Weintraub [Publisher] [Google Scholar]

Science and the Market for Technology
--Ashish Arora, Sharon Belenzon, and Jungkyu Suh [Publisher] [Google Scholar]

Data Breach Announcements and Stock Market Reactions: A Matter of Timing?
--Jens Foerderer and Sebastian W. Schuetz [Publisher] [Google Scholar]

Why Bitcoin Will Fail to Scale?
--Nikhil Malik, Manmohan Aseri, Param Vir Singh, and Kannan Srinivasan [Publisher] [Google Scholar]

Online Learning and Optimization for Revenue Management Problems with Add-on Discounts
--David Simchi-Levi, Rui Sun, and Huanan Zhang [Publisher] [Google Scholar]

Optimal Picking Policies in E-Commerce Warehouses
--Maximilian Schiffer, Nils Boysen, Patrick S. Klein, Gilbert Laporte, and Marco Pavone [Publisher] [Google Scholar]

Designing Entry Strategies for Subscription Platforms
--Esther Gal-Or and Qiaoni Shi [Publisher] [Google Scholar]

Promoting Mobile Payment with Price Incentives
--Chun-Yu Ho, Nayoung Kim, Ying Rong, and Xin Tian [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 20(4)

Vertical integration of platforms and product prominence
--Morgane Cure, Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger, Thomas Larrieu [Publisher] [Google Scholar]

Week 2022 11 01

American Economic Review, 112(11)

Social Media and Mental Health
--Luca Braghieri, Ro'ee Levy and Alexey Makarin [Publisher] [Google Scholar]

Week 2022 10 25

Industrial Marketing Management, 106

The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
--Ben Marder, Robert J Angell, Tugra Akarsu, Antonia Erz [Publisher] [Google Scholar]

Customer engagement design in industrial innovation
--Linda D. Hollebeek, Debbie Isobel Keeling, Ko de Ruyter [Publisher] [Google Scholar]

Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry
--Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana Sumi [Publisher] [Google Scholar]

From mining to meaning: How B2B marketers can leverage text to inform strategy
--Hsiu-Yuan Tsao, Colin Campbell, Sean Sands, Alexis Mavrommatis [Publisher] [Google Scholar]

Influencer marketing within business-to-business organisations
--Severina Cartwright, Hongfei Liu, Iain A. Davies [Publisher] [Google Scholar]

Week 2022 10 18

Journal of Marketing, 86(6)

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands
--Nailya Ordabayeva, Lisa A. Cavanaugh, and Darren W. Dahl [Publisher] [Google Scholar]

Influencer Marketing Effectiveness
--Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier [Publisher] [Google Scholar]

Journal of Service Research, 25(4)

AI Service and Emotion
--Richard P. Bagozzi, Michael K. Brady, and Ming-Hui Huang [Publisher] [Google Scholar]

Artificial Intelligence as a Service, Economic Growth, and Well-Being
--Christos A. Makridis and Saurabh Mishra [Publisher] [Google Scholar]

Artificial Emotions and Love and Sex Doll Service Workers
--Russell Belk [Publisher] [Google Scholar]

Using Information-Seeking Argument Mining to Improve Service
--Bernd Skiera, Shunyao Yan, Johannes Daxenberger, Marcus Dombois, and Iryna Gurevych [Publisher] [Google Scholar]

Conscious Empathic AI in Service
--Hadi Esmaeilzadeh and Reza Vaezi [Publisher] [Google Scholar]

How Smart Should a Service Robot Be?
--Jeroen Schepers, Daniel Belanche, Luis V. Casaló, and Carlos Flavián [Publisher] [Google Scholar]

I, Robot, You, Consumer: Measuring Artificial Intelligence Types and their Effect on Consumers Emotions in Service
--Eleonora Pantano and Daniele Scarpi [Publisher] [Google Scholar]

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence
--Darina Vorobeva, Yasmina El Fassi, Diego Costa Pinto, Diego Hildebrand, Márcia M. Herter, and Anna S. Mattila [Publisher] [Google Scholar]

Customer Emotions in Service Robot Encounters: A Hybrid Machine-Human Intelligence Approach
--Raffaele Filieri, Zhibin Lin, Yulei Li, Xiaoqian Lu, and Xingwei Yang [Publisher] [Google Scholar]

Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services
--Victoria-Sophie Osburg, Vignesh Yoganathan, Werner H. Kunz, and Shlomo Tarba [Publisher] [Google Scholar]

Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure
--Tae Woo Kim, Li Jiang, Adam Duhachek, Hyejin Lee, and Aaron Garvey [Publisher] [Google Scholar]

Service Robots in Long-Term Care: A Consumer-Centric View
--Eva Kipnis, Fraser McLeay, Anthony Grimes, Stevienna de Saille, and Stephen Potter [Publisher] [Google Scholar]

Journal of Interactive Marketing, 57(4)

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance
--Adrian Waltenrath, Christoph Brenner, and Oliver Hinz [Publisher] [Google Scholar]

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
--Valeria Penttinen, Robert Ciuchita, and Martina Čaić [Publisher] [Google Scholar]

Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying
--Feihong Xia, Rabikar Chatterjee, and R. Venkatesh [Publisher] [Google Scholar]

How Humor Reduces the Impact of Negative Feedback on Social Media
--Ying Yu, Li Huang, Ping Qing, and Tong Chen [Publisher] [Google Scholar]

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands
--Jake D. Hoskins and Jameson K. Watts [Publisher] [Google Scholar]

Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods
--Jannik Rößler and Detlef Schoder [Publisher] [Google Scholar]

Do Handwritten Notes Benefit Online Retailers? A Field Experiment
--Sanghwa Kim, Jeonghye Choi, and Seung Hyun Kim [Publisher] [Google Scholar]

Week 2022 10 11

Consumption Markets & Culture, 25(5)

Algorithmic consumer culture
--Massimo Airoldi & Joonas Rokka [Publisher] [Google Scholar]

Journal of Advertising, 51(5)

The Future of Dataveillance in Advertising Theory and Practice
--Joanna Strycharz & Claire M. Segijn [Publisher] [Google Scholar]

The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
--Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Asking Questions of AI Advertising: A Maieutic Approach
--Jack Coffin [Publisher] [Google Scholar]

Psychology & Marketing, 39(11)

Artificial intelligence in marketing: A meta‐analytic review
--Pooja Mehta, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Anubha Anubha, Raiswa Saha, Komal Dhanda [Publisher] [Google Scholar]

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails
--Sean Sands, Colin Campbell, Kirk Plangger, Leyland Pitt [Publisher] [Google Scholar]

The influence of religiosity on consumers' evaluations of brands using artificial intelligence
--Elizabeth A. Minton, Begum Kaplan, Frank G. Cabano [Publisher] [Google Scholar]

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers
--Nisreen Ameen, Jun-Hwa Cheah, Satish Kumar [Publisher] [Google Scholar]

Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products
--Hao Zhang, Xiaofei Bai, Zengguang Ma [Publisher] [Google Scholar]

Week 2022 10 04

Journal of Consumer Research, 49(3)

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth --Jonah Berger; Matthew D Rocklage; Grant Packard [Publisher] [Google Scholar]

Week 2022 09 27

Journal of Retailing, 98(3)

Optimal checkout strategies for online retailers
--S. Sajeesh, Ashutosh Singh, Pradeep Bhardwaj [Publisher] [Google Scholar]

The impact of mobile app adoption on physical and online channels
--Boram Lim, Ying Xie, Ernan Haruvy [Publisher] [Google Scholar]

Management Science, 68(9)

Experimentation and Start-up Performance: Evidence from A/B Testing
--Rembrand Koning, Sharique Hasan, and Aaron Chatterji [Publisher] [Google Scholar]

Food Delivery Service and Restaurant: Friend or Foe?
--Manlu Chen, Ming Hu, and Jianfu Wang [Publisher] [Google Scholar]

Marketing Letters, 33(3)

Marketing insights from text analysis
--Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Publisher] [Google Scholar]

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
--Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon [Publisher] [Google Scholar]

Marketing Science, 41(5)

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
--Matthew McGranaghan, Jura Liaukonyte, and Kenneth C. Wilbur [Publisher] [Google Scholar]

The Market for Fake Reviews
--Sherry He, Brett Hollenbeck, and Davide Proserpio [Publisher] [Google Scholar]

Week 2022 09 20

Journal of Advertising Research, 62(3)

Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies
--Farzad Abedi and Scott Koslow [Publisher] [Google Scholar]

How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
--Emna Cherif and Thierry Baccino [Publisher] [Google Scholar]

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
--Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, and Kenneth Bates [Publisher] [Google Scholar]

Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?
--Biswajita Parida, Charles R. Taylor, and Abhishek [Publisher] [Google Scholar]

Week 2022 08 30

Journal of the Academy of Marketing Science, 50(5)

A model of online shopping cart abandonment: evidence from e-tail clickstream data
--Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He [Publisher] [Google Scholar]

Information search behavior at the post-purchase stage of the customer journey
--Cristiane Pizzutti, Renata Gonçalves, Maura Ferreira [Publisher] [Google Scholar]

Brand-generated social media content and its differential impact on loyalty program members
--Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo, José Franco [Publisher] [Google Scholar]

Week 2022 08 16

Strategic Management Journal, 43(9)

Category innovation in the software industry: 1990–2002 --Elizabeth George Pontikes [Publisher] [Google Scholar]

Week 2022 08 09

Journal of Advertising, 51(4)

Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
--Christopher Berry, Jeremy Kees and Scot Burton [Publisher] [Google Scholar]

E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales
--Kineta Hung, David K. Tse and Terri H. Chan [Publisher] [Google Scholar]

Interactive Ad Avoidance on Mobile Phones
--Lennard L. Schmidt and Erik Maier [Publisher] [Google Scholar]

Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study
--Larry Olanrewaju Orimoloye, Angeline Close Scheinbaum, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung and Johnnie Johnson [Publisher] [Google Scholar]

That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content
--Colin Campbell, Sean Sands, Matteo Montecchi and Hope Jensen Schau [Publisher] [Google Scholar]

Mobile Technology and Advertising: Moving the Research Agenda Forward
--Stefan F. Bernritter, Shintaro Okazaki and Douglas C. West [Publisher] [Google Scholar]

Journal of Marketing, 86(5)

Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Cars Save Lives' Campaign
--Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill and Paul D. Bliese [Publisher] [Google Scholar]

Measuring the Real-Time Stock Market Impact of Firm-Generated Content
--Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle and P. K. Kannan [Publisher] [Google Scholar]

Fields of Gold: Scraping Web Data for Marketing Insights
--Johannes Boegershausen, Hannes Datta, Abhishek Borah and Andrew T. Stephen [Publisher] [Google Scholar]

Psychology & Marketing, 39(9)

Toward advancing theory on creativity in marketing and artificial intelligence
--Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba, Amar Rao and Ritika Chopra [Publisher] [Google Scholar]

Meme marketing: How can marketers drive better engagement using viral memes?
--Suresh Malodia, Amandeep Dhir, Anil Bilgihan, Pranao Sinha and Tanishka Tikoo [Publisher] [Google Scholar]

The effect of anthropomorphized technology failure on the desire to connect with others
--Lama Lteif and Ana Valenzuela [Publisher] [Google Scholar]

Older adults' decisions on smart home systems: Better put an age tag on it!
--Petra Tipaldi and Martin Natter [Publisher] [Google Scholar]

Temporary or permanent social media post? The impact of product type
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Digital technologies and privacy: State of the art and research directions
--Daniele Scarpi, Gabriele Pizzi and Shashi Matta [Publisher] [Google Scholar]

The impact of fear on the effectiveness of customer empowerment-messages in online retailing
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Week 2023 07 26

Management Science, 68(7)

Online Assortment Optimization with Reusable Resources
--Xiao-Yue Gong, Vineet Goyal, Garud N. Iyengar, David Simchi-Levi, Rajan Udwani, and Shuangyu Wang [Publisher] [Google Scholar]

Customer Review Provision Policies with Heterogeneous Cluster Preferences
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Disclosure Sentiment: Machine Learning vs. Dictionary Methods
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Marketing Science, 41(4)

Valuing Intrinsic and Instrumental Preferences for Privacy
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Regulatory Spillovers and Data Governance: Evidence from the GDPR
--Christian Peukert, Stefan Bechtold, Michail Batikas, and Tobias Kretschmer [Publisher] [Google Scholar]

Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
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Integrating Textual Information into Models of Choice and Scaled Response Data
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Implications of Revenue Models and Technology for Content Moderation Strategies
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Week 2022 05 24

Journal of Interactive Marketing, 57(2):

Publisher's Note
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When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms
--Iris van Ooijen [Publisher] [Google Scholar]

Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes
--Ali Esmaeeli, Cornelia (Connie) Pechmann, and Judith J. Prochaska [Publisher] [Google Scholar]

A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels
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Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
--Gerrit Sundermann and Juha Munnukka [Publisher] [Google Scholar]

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
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Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries
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Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
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The Role of Humor in Management Response to Positive Consumer Reviews
--Junyun Liao, Chunyu Li, and Raffaele Filieri [Publisher] [Google Scholar]

Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
--Camille Lacan, Emmanuelle Le Nagard, and Pierre Desmet [Publisher] [Google Scholar]

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
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Marketing Science, 41(3):

Frontiers: The Identity Fragmentation Bias
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Frontiers: Supporting Content Marketing with Natural Language Generation
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The Perils of Personalized Pricing with Network Effects
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Skippable Ads: Interactive Advertising on Digital Media Platforms
--Anthony Dukes, Qihong Liu, and Jie Shuai [Publisher] [Google Scholar]

Influencing Social Media Influencers Through Affiliation
--Amy Pei and Dina Mayzlin [Publisher] [Google Scholar]

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
--Shuo Zhang, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang [Publisher] [Google Scholar]

Week 2022 05 17

POSTING TYPE: TOCs

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Psychology & Marketing, 39(6):

Alexa, what do we know about conversational commerce? Insights from a systematic literature review
--Weng Marc Lim, Satish Kumar, Sanjeev Verma, Rijul Chaturvedi [Publisher] [Google Scholar]

The impacts of electronic versus waiter ordering on consumer's healthy food choice
--Hui Wu, Ling Zhou, Faizan Ali, Ji-hong Chen, Mulin Niu, Jinyi Hu [Publisher] [Google Scholar]

'Looking sharp': Price typeface influences awareness of spending in mobile payment
--Jaewoo Park, Carlos Velasco, Charles Spence [Publisher] [Google Scholar]

Strategic Management Journal, 43(6):

On top of the game? The double‐edged sword of incorporating social features into freemium products
--Joost Rietveld, Joe N. Ploog [Publisher] [Google Scholar]

Week 2022 05 10

Management Science, 68(4):

Personalized Robo-Advising: Enhancing Investment Through Client Interaction
--Agostino Capponi, Sveinn Ólafsson, and Thaleia Zariphopoulou [Publisher] [Google Scholar]

Exploring the Competitive Dimension of Omnichannel Retailing
--M. Serkan Akturk and Michael Ketzenberg [Publisher] [Google Scholar]

Journal of Marketing Research, 59(3):

Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
--Kaitlin Woolley and Marissa A. Sharif [Publisher] [Google Scholar]

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
--Ishita Chakraborty, Minkyung Kim, and K. Sudhir [Publisher] [Google Scholar]

Week 2022 05 03

Journal of Advertising, 51(1):

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
--Chen Lou [Publisher] [Google Scholar]

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
--Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann [Publisher] [Google Scholar]

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
--Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
--Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park [Publisher] [Google Scholar]

Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
--Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort [Publisher] [Google Scholar]

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
--Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen [Publisher] [Google Scholar]

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Google Scholar]

Marketing Letters, 33(2):

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Publisher] [Google Scholar]

Virtual currencies: different schemes and research opportunities
--Gianluca Scheidegger, Priya Raghubir [Publisher] [Google Scholar]

Week 2022 04 25

Decision Sciences, 53(2):

Three cobblers worth the mastermind? The potential of ensemble in crowdsourced classification problems
--Wangcheng Yan, Paolo Letizia, Wenjun Zhou [Publisher] [Google Scholar]

Should businesses keep consistent performance between channels? Empirical evidence from the impact of rating discrepancy on demand
--Nina Yan, Xun Xu, Tingting Tong [Publisher] [Google Scholar]

The Impact of Electronic Medical Records on the Process of Care: Alignment with Complexity and Clinical Focus
--Xin (David) Ding, Xiaosong (David) Peng [Publisher] [Google Scholar]

Journal of Econometrics, 228(2):

SONIC: Social Network analysis with Influencers and Communities
--Cathy Yi-Hsuan Chen, Wolfgang Karl Härdle, Yegor Klochkov [Publisher] [Google Scholar]

Measuring news sentiment
--Adam Hale Shapiro, Moritz Sudhof, Daniel J. Wilson [Publisher] [Google Scholar]

Can we measure inflation expectations using Twitter?
--Cristina Angelico, Juri Marcucci, Marcello Miccoli, Filippo Quarta [Publisher] [Google Scholar]

Week 2022 04 19

Journal of Business Research, 145:

Machine learning in marketing: A literature review, conceptual framework, and research agenda
--Eric W.T. Ngai, Yuanyuan Wu [Publisher] [Google Scholar]

Artificial intelligence and the shaping of the business context
--Daniela Corsaro, Stephen L. Vargo, Charles Hofacker, Francesco Massara [Publisher] [Google Scholar]

In-Home Service Consumption: A Systematic Review, Integrative Framework and Future Research Agenda
--Tsiotsou, Rodoula H. and Achilleas Boukis [Publisher] [Google Scholar]

Journal of Interactive Marketing, 57(1):

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media
--Yashar Dehdashti, Aidin Namin, Brian T. Ratchford, Lawrence B. Chonko [Publisher] [Google Scholar]

Sponsorship Disclosure of Influencers – A Curse or a Blessing?
--Andrea Giuffredi-Kähr, Alisa Petrova, Lucia Malär [Publisher] [Google Scholar]

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires
--Bianca Harms, Janny C. Hoekstra, Tammo H. A. Bijmolt [Publisher] [Google Scholar]

Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups
--Ana Babić Rosario, Cristel Antonia Russell, Doreen Ellen Shanahan [Publisher] [Google Scholar]

Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence
--Maja Golf-Papez, Ekant Veer [Publisher] [Google Scholar]

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts
--Lauren I. Labrecque, Ereni Markos, Mujde Yuksel, Tracy A. Khan [Publisher] [Google Scholar]

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
--Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, Delane Botelho [Publisher] [Google Scholar]

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation
--Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, Peeter W. J. Verlegh [Publisher] [Google Scholar]

Journal of Service Management, 33(3):

Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management
--Robert V. Kozinets [Publisher] [Google Scholar]

Week 2022 04 12

Journal of the Academy of Marketing Science, 50(3):

Did clickbait crack the code on virality?
--Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn [Publisher] [Google Scholar]

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
--Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta [Publisher] [Google Scholar]

Journal of Service Research, 25(2):

How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?
--Mathieu Béal and Yany Grégoire [Publisher] [Google Scholar]

A Multidimensional Practice-Based Framework of Interactive Value Formation
--Thuy Luyen, Haseeb Shabbir, and Dianne Dean [Publisher] [Google Scholar]

Harvesting Online Reviews to Identify the Competitor Set in a Service Business: Evidence From the Hotel Industry
--Fei Ye, Qian Xia, Minhao Zhang, Yuanzhu Zhan, and Yina Li [Publisher] [Google Scholar]

Psychology & Marketing, 39(5)

The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion
--Heekyung Lee, Youjae Yi [Publisher] [Google Scholar]

Motivations of playing digital games: A review and research agenda
--Isaac Cheah, Anwar Sadat Shimul, Ian Phau [Publisher] [Google Scholar]

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations
--Giada Mainolfi, Letizia Lo Presti, Vittoria Marino, Raffaele Filieri [Publisher] [Google Scholar]

Week 2022 04 05

Journal of International Business Studies, 53(3):

Illusions of techno-nationalism
--Yadong Luo [Publisher] [Google Scholar]

Journal of Marketing, 86(3)

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
--B. J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy [Publisher] [Google Scholar]

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
--Nathalie Harz, Sebastian Hohenberg, and Christian Homburg [Publisher] [Google Scholar]

Journal of Retailing, 98(1):

The omnichannel continuum: Integrating online and offline channels along the customer journey
--Scott A. Neslin [Publisher] [Google Scholar]

Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
--Ahmed Timoumi, Manish Gangwar, Murali K. Mantrala [Publisher] [Google Scholar]

Online and offline retailing: What we know and directions for future research
--Brian Ratchford, Gonca Soysal, Alejandro Zentner, Dinesh K. Gauri [Publisher] [Google Scholar]

What drives consumers to shop on mobile devices? Insights from a Meta-Analysis
--Beatrice Luceri, T.H.A. (Tammo) Bijmolt, Silvia Bellini, Simone Aiolfi [Publisher] [Google Scholar]

Week 2020 03 29

Marketing Letters, 33(1):

Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
--Delphine Caruelle, Poja Shams, Anders Gustafsson and Line Lervik-Olsen [Publisher] [Google Scholar]

Anthropomorphized artificial intelligence, attachment, and consumer behavior
--Erik Hermann [Publisher] [Google Scholar]

The impact of lay beliefs about AI on adoption of algorithmic advice
--Benjamin von Walter, Dietmar Kremmel and Bruno Jäger [Publisher] [Google Scholar]

Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
--Sungwoo Choi, Stella X Liu and Choongbeom Choi [Publisher] [Google Scholar]

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
--Rumen Pozharliev, Matteo De Angelis and Dario Rossi [Publisher] [Google Scholar]

Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
--Felix Eggers and Fabian Eggers [Publisher] [Google Scholar]

Using virtual reality to increase charitable donations
--Kirk Kristofferson, Michelle E. Daniels and Andrea C. Morales [Publisher] [Google Scholar]

Journal of Marketing Research, 59(2)

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft
--Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay [Publisher] [Google Scholar]

Preference Reversals Between Digital and Physical Goods
--Rhia Catapano, Fuad Shennib and Jonathan Levav [Publisher] [Google Scholar]

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care
--Zijun (June) Shi, Xiao Liu and Kannan Srinivasan [Publisher] [Google Scholar]

Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
--Andrea Webb Luangrath, Joann Peck, William Hedgcock and Yixiang Xu [Publisher] [Google Scholar]

Week 2022 03 22

Journal of Marketing, 86(2):

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
--Jonathan Z. Zhang, Chun-Wei Chang and Scott A. Neslin [Publisher] [Google Scholar]

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
--Qiang (Kris) Zhou, B. J. Allen, Richard T. Gretz and Mark B. Houston [Publisher] [Google Scholar]

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
--Yanhao “Max” Wei, Jihoon Hong and Gerard J. Tellis [Publisher] [Google Scholar]

How Consumer Orchestration Work Creates Value in the Sharing Economy
--Daiane Scaraboto and Bernardo Figueiredo [Publisher] [Google Scholar]