Week 2022 04 12

Journal of the Academy of Marketing Science, 50(3):

Did clickbait crack the code on virality?
--Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn [Publisher] [Google Scholar]

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
--Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta [Publisher] [Google Scholar]

Journal of Service Research, 25(2):

How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?
--Mathieu Béal and Yany Grégoire [Publisher] [Google Scholar]

A Multidimensional Practice-Based Framework of Interactive Value Formation
--Thuy Luyen, Haseeb Shabbir, and Dianne Dean [Publisher] [Google Scholar]

Harvesting Online Reviews to Identify the Competitor Set in a Service Business: Evidence From the Hotel Industry
--Fei Ye, Qian Xia, Minhao Zhang, Yuanzhu Zhan, and Yina Li [Publisher] [Google Scholar]

Psychology & Marketing, 39(5)

The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion
--Heekyung Lee, Youjae Yi [Publisher] [Google Scholar]

Motivations of playing digital games: A review and research agenda
--Isaac Cheah, Anwar Sadat Shimul, Ian Phau [Publisher] [Google Scholar]

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations
--Giada Mainolfi, Letizia Lo Presti, Vittoria Marino, Raffaele Filieri [Publisher] [Google Scholar]