Week 2022 05 24

Journal of Interactive Marketing, 57(2):

Publisher's Note
--Matt Weingarden [Publisher] [Google Scholar]

When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms
--Iris van Ooijen [Publisher] [Google Scholar]

Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes
--Ali Esmaeeli, Cornelia (Connie) Pechmann, and Judith J. Prochaska [Publisher] [Google Scholar]

A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels
--Robin Wünderlich, Nancy V. Wünderlich, and Florian v. Wangenheim [Publisher] [Google Scholar]

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
--Gerrit Sundermann and Juha Munnukka [Publisher] [Google Scholar]

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
--Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes, and Shawndra Hill [Publisher] [Google Scholar]

Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries
--Kunal Swani and George R. Milne [Publisher] [Google Scholar]

Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
--Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, and María I. Viedma-del-Jesús [Publisher] [Google Scholar]

The Role of Humor in Management Response to Positive Consumer Reviews
--Junyun Liao, Chunyu Li, and Raffaele Filieri [Publisher] [Google Scholar]

Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
--Camille Lacan, Emmanuelle Le Nagard, and Pierre Desmet [Publisher] [Google Scholar]

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
--Tim Hilken, Jonas Heller, Debbie I. Keeling, Mathew Chylinski, Dominik Mahr, and Ko de Ruyter [Publisher] [Google Scholar]

Marketing Science, 41(3):

Frontiers: The Identity Fragmentation Bias
--Tesary Lin and Sanjog Misra [Publisher] [Google Scholar]

Frontiers: Supporting Content Marketing with Natural Language Generation
--Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, and Daniel Dan [Publisher] [Google Scholar]

The Perils of Personalized Pricing with Network Effects
--Bita Hajihashemi, Amin Sayedi, and Jeffrey D. Shulman [Publisher] [Google Scholar]

Skippable Ads: Interactive Advertising on Digital Media Platforms
--Anthony Dukes, Qihong Liu, and Jie Shuai [Publisher] [Google Scholar]

Influencing Social Media Influencers Through Affiliation
--Amy Pei and Dina Mayzlin [Publisher] [Google Scholar]

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
--Shuo Zhang, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang [Publisher] [Google Scholar]