Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies
--Farzad Abedi and Scott Koslow [Publisher] [Google Scholar]
How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
--Emna Cherif and Thierry Baccino [Publisher] [Google Scholar]
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
--Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, and Kenneth Bates [Publisher] [Google Scholar]
Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?
--Biswajita Parida, Charles R. Taylor, and Abhishek [Publisher] [Google Scholar]
No comments:
Post a Comment