Week 2022 04 05

Journal of International Business Studies, 53(3):

Illusions of techno-nationalism
--Yadong Luo [Publisher] [Google Scholar]

Journal of Marketing, 86(3)

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
--B. J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy [Publisher] [Google Scholar]

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
--Nathalie Harz, Sebastian Hohenberg, and Christian Homburg [Publisher] [Google Scholar]

Journal of Retailing, 98(1):

The omnichannel continuum: Integrating online and offline channels along the customer journey
--Scott A. Neslin [Publisher] [Google Scholar]

Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
--Ahmed Timoumi, Manish Gangwar, Murali K. Mantrala [Publisher] [Google Scholar]

Online and offline retailing: What we know and directions for future research
--Brian Ratchford, Gonca Soysal, Alejandro Zentner, Dinesh K. Gauri [Publisher] [Google Scholar]

What drives consumers to shop on mobile devices? Insights from a Meta-Analysis
--Beatrice Luceri, T.H.A. (Tammo) Bijmolt, Silvia Bellini, Simone Aiolfi [Publisher] [Google Scholar]