Week 2022 05 03

Journal of Advertising, 51(1):

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
--Chen Lou [Publisher] [Google Scholar]

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
--Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann [Publisher] [Google Scholar]

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
--Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
--Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park [Publisher] [Google Scholar]

Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
--Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort [Publisher] [Google Scholar]

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
--Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen [Publisher] [Google Scholar]

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Google Scholar]

Marketing Letters, 33(2):

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Publisher] [Google Scholar]

Virtual currencies: different schemes and research opportunities
--Gianluca Scheidegger, Priya Raghubir [Publisher] [Google Scholar]